Category
Lifestyle
Assisted Choices
Trend cluster
Category
International
Breakfast
Consumers embrace exotic takes on traditional breakfast porridges.
3.3
Trend score
Trend
What is the International Breakfast trend?
International Breakfast: Consumers are embracing globally sourced recipes that incorporate exotic flavors previously unexplored in Western cooking. The incorporation of global flavors in traditional recipes suggests a growing interest on the part of consumers to expand their cooking repertoire in a way that satisfies a desire for both flavor and nutrients. This shift reflects both the hyper-conscious nature with which consumers consider the ingredients in their dishes, as well as a growing desire for experimentation when making their own goods.
Trend themes
Themes within the International Breakfast trend
Three behaviours holding the trend together01
Global Flavors
Increased interest in incorporating exotic flavors from around the world in traditional breakfast recipes to satisfy consumer desires for both flavor and nutrients.
02
Substitutes for Traditional Ingredients
Developing unconventional breakfast porridge recipes that allow consumers with dietary restrictions to enjoy a healthy and comforting morning meal.
03
Savory Breakfasts
Creation of savory breakfast porridge recipes to provide alternative options for consumers and expand their cooking repertoire.
Industry implications
What the International Breakfast trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Industry professionals within this sector can improve their products by including or offering a variety of global flavors in breakfast meals and by providing alternatives to traditional ingredients to cater to unique dietary restrictions.
For
Health and Wellness
The increased focus on healthy breakfast options that utilize innovative and nutrient-rich recipes like savory porridges presents opportunities for businesses to market products towards people who are health-conscious.
For
Hospitality
Business professionals within the hospitality sector can offer unconventional breakfast porridge dishes with out-of-the-box ingredients as a unique feature, and cater to consumers who have grown bored of traditional breakfast foods.
Workshop question
How can you enable consumers to experiment with their experience of your brand offering?
Trend signals
Trend signals for International Breakfast
Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%.
Popularity53%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the International Breakfast trend
7 featured examples from Dec 22, 2014 to Jul 22, 2016CategoryLifestyle
Oatmeal-Oriented Pop-Ups
The Porridge Cafe is a Breakfast-Oriented Restaurant in London
The Porridge Cafe's innovative approach to porridge introduces potential for new product development and menu offerings in the food and beverage industry.
CategoryLifestyle
Zucchini Breakfast Bowls
This Green Bowl of 'Zoats' is Made with Zucchini, Matcha and Oatmeal
The food and beverage industry can explore creating and marketing innovative products that incorporate zoats and matcha for health-conscious consumers.
CategoryLifestyle
Savory Chicken Porridges
This Recipe for Chicken Porridge Serves as a Hearty Alternative to Soup
Opportunity for food and beverage companies to develop and market new, hearty alternatives to traditional soups.
CategoryLifestyle
Savory Asian Breakfasts
This Oatmeal Recipe Favors Ginger, Garlic, Fish Sauce and Eggs
The food and beverage industry can explore the incorporation of savory oatmeal and Asian-inspired breakfast recipes, catering to consumers looking for new and exciting morning mea…
CategoryLifestyle
Sweet Ethiopia Porridges
This Teff Porridge Recipe is a Delicious Alternative to Oatmeal
Food companies can develop and market alternative breakfast products using ingredients like teff and targeting health-conscious consumers.
CategoryLifestyle
Savory Mexican Oatmeals
This Unconventional Porridge Recipe is Prepared with Beans and Avocado
Opportunity for food and beverage companies to expand their savory breakfast offerings
CategoryLifestyle
Spaghetti Squash Breakfasts
This Unusual Breakfast Porridge is Ideal for Those with Allergies
Companies can develop new, innovative breakfast options that cater to those with food allergies and dietary limitations.
