Category
Tech
Delegated Interfaces
Trend cluster
Category
Material
Functionality
Smartphone functionality is enhanced by improving physical contact.
2.9
Trend score
Trend
What is the Material Functionality trend?
Material Functionality: As smartphones become bigger, manufacturers and software designers are putting systems in place to enhance usability despite increasing size. Whether it's adjustable keyboards or improved grip, these features allow consumers to enjoy a larger screen without compromising function. This progression speaks to the evolution of smartphones being not only the primary mode for communication, but also entertainment, as well as suggests a growing awareness and emphasis being placed on design.
Trend themes
Themes within the Material Functionality trend
Three behaviours holding the trend together01
Improved Smartphone Functionality
Smartphone designers and manufacturers are putting systems in place to enhance usability despite increasing phone screen size.
02
Customized Keyboard Applications
Keyboard apps with added features like predictive capabilities and streamlined navigation will create new efficiencies in smartphone communication.
03
Advanced Fingerprint Technology
Fingerprint recognition technology capable of handling 360-degree finger movement is an innovation opportunity that can have disruptive effects on smartphone security and UX.
Industry implications
What the Material Functionality trend means for industry
Where the trend changes the playbookFor
Smartphone Hardware Design
Designing smartphones that better address consumer needs for usability with larger screens will create new opportunities for this market niche.
For
Mobile Application Development
Developing customized keyboard and predictive capabilities for smartphone communication will drive product innovation in this space.
For
Mobile Security
Advanced fingerprint technology with 360-degree finger movement recognition can help drive further advancements in mobile security protocols.
Workshop question
How could you shift your brand's offering such that it serves as a form of entertainment?
Trend signals
Trend signals for Material Functionality
Trend score 2.9 out of 10, from popularity 52%, activity 28%, freshness 8%.
Popularity52%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Material Functionality trend
4 featured examples from Sep 8, 2015 to Feb 2, 2016CategoryTech
E-Ink Phone Cases
'popSLATE' Gives Your iPhone a Second Screen
Companies in the technology industry can benefit from creating and integrating e-ink and second screen technology into their products.
CategoryTech
360-Degree Fingerprint Phones
The Meizu Pro 5's Sensor Can Handle 360-Degree Finger Movements
The incorporation of 360-degree fingerprint technology opens up new opportunities for enhanced security and user experience on smartphones.
CategoryTech
One-Handed Keyboards
This iPhone Keyboard Application Lets You Comfortably Type With One Hand
The technology industry has a disruptive innovation opportunity to develop and improve one-handed keyboard solutions for various devices, enhancing user experience and productivit…
CategoryTech
Efficient Keyboard Apps
The 'Next' Keyboard Features Improvements in Speed and Quality of Typing
Developing intelligent keyboard apps for a seamless user experience on smartphones and other devices
