Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Collection
Museums move collections into the digital space for public access.
3.9
Trend score
Trend
What is the Digitized Collection trend?
Digitized Collection: Traditional cultural institutions are beginning to digitize their collections and the systems that order them in order to enable access for those unable to visit in person. Such a shift demonstrates the role of virtual museums as key tools for public access to knowledge. This progression ultimately speaks to the interest in democratizing access to education and the prevalence of digital tools in doing so.
Trend themes
Themes within the Digitized Collection trend
Three behaviours holding the trend together01
Virtual Museum Experiences
Virtual museums and other digital projects by museum institutions are an important part of making access to knowledge systems accessible to all.
02
Digitized Museum Collections
The digitized collection makes it possible for more people to view and enjoy all of the treasures that museums have on display.
03
Augmented Reality Museum Apps
This immersive and interactive app combines historic art and culture with modern technology-based entertainment, providing both art fanatics and casual admirers a uniquely entertaining experience.
Industry implications
What the Digitized Collection trend means for industry
Where the trend changes the playbookFor
Museums and Exhibit Spaces
Opportunities for digitization and AR/VR experiences in museum and exhibit spaces.
For
Travel and Tourism
Virtual museum experiences offer travel and tourism opportunities for those who cannot visit in person.
For
Education and E-Learning
Virtual museum experiences and digitized collections can offer opportunity for education and e-learning.
Workshop question
What form of digital engagement would surprise and delight your consumer?
Trend signals
Trend signals for Digitized Collection
Trend score 3.9 out of 10, from popularity 54%, activity 54%, freshness 8%.
Popularity54%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Digitized Collection trend
6 featured examples from May 27, 2015 to Jul 16, 2017CategoryArt & Design
Virtual Museum Exhibitions
'Concrete Storm' Must Be Experienced with Microsoft’s Hololens
Opportunity for artists and art institutions to explore new mediums and techniques to create immersive and interactive experiences for viewers.
CategoryArt & Design
Augmented Reality Museum Apps
'Reblink' Brings Classic Historic Paintings to Life
Disruptive innovation opportunity: Integrate augmented reality technology to enhance the visitor experience and make museum exhibits more interactive and immersive.
CategoryTech
VR Gallery Tours
The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home
Opportunity for museums and galleries to expand their reach by offering VR experiences of their exhibits.
CategoryWorld
Digital Museum Experiences
The Anne Frank House Website Boasts a 3D Virtual Tour
Museums are being forced to adjust how they operate and engage with their visitors, providing opportunities for disruption and innovation.
CategorySocial Good
Digitized Museum Collections
The British Museum is Now Offering Virtual Gallery Tours
Museums can capitalize on the trend of virtual tours and multimedia experiences to engage new audiences and increase accessibility of collections.
CategoryTech
Virtual Museum Visits
The Guggenheim Museum's Artwork Can Now Be Viewed Through Google Street View
Disruptive innovation opportunity: Implementing virtual museum experiences to reach a broader audience and enhance visitor engagement.
