Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success.
Workshop Question - Write the story of your brand's inception and journey in a creative way with a group, then read it out loud. Where do the stories differ, and how could this exercise be utilized in a consumer-facing way?
Trend Themes
1. Branded Museums - Companies are creating museum-worthy exhibits and events to enhance their brand's history and foster emotional connections with consumers.
2. Interactive Exhibit Experiences - Brands are creating interactive exhibits and experiences to showcase their past accomplishments, historic collections, and innovative ideas.
3. Sensory-driven Exhibits - Using scent, visual representation or auditory cues, brands are offering sensory experiences to consumers to create deeper engagement with their products.
Industry Implications
1. Luxury Goods - Brands under this industry can benefit from the trend of exhibiting historic collections and artifacts, offering an immersive introduction to the brand's rich history and heritage.
2. Fashion and Apparel - Fashion retailers can take advantage of the trend of creating interactive and experiential exhibits to engage with customers and bring their brand to life.
3. Appliances and Electronics - Companies that offer household products like washing machines and air purifiers can look into incorporating sensory experiences into their exhibits to demonstrate the importance of their products in our daily lives.
4 Featured, 36 Examples:
113,405 Total Clicks
Date Range:
Jan 16 — Sep 18
Trending:
Warm
Consumer Insight Topics:
