Milestone Exhibition

Brands create museum-worthy exhibits recounting company milestones

Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success.
SCORE 6.7
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40,452 Total Clicks
May 17 - Sep 18
This Month and Warm
Featured Examples
Reflective Sneaker Exhibits - Nike's 'Objects of Desire' Exhibit Looks Back on 20 Years of Campaigns
SCORE 5.4
Warm 1,642 Clicks Pub: Jun 2, 17
Reflective Sneaker Exhibits
Nike's 'Objects of Desire' Exhibit Looks Back on 20 Years of Campaigns
Nike’s ‘Objects of Desire’ is a new exhibit which is both celebratory and reflective of the brand’s past campaigns. Celebrating the apparel, innovation, athletes, and artists... [More]
Historic Fashion House Popups - Toronto's Louis Vuitton Time Capsule Exhibit Boasts Archival Pieces
SCORE 8.4
This Month and Hot 403 Clicks Pub: Sep 27, 18
Historic Fashion House Popups
Toronto's Louis Vuitton Time Capsule Exhibit Boasts Archival Pieces
Toronto’s Louis Vuitton Time Capsule pop-up aims to take fashion fans on an immersive journey of the brand’s rich history and heritage. Opened just outside of the city’s historic... [More]
Interactive Fashion House Museums - The Gucci Garden is Exhibiting in Florence, Italy
SCORE 4.4
This Year and Average 544 Clicks Pub: Jan 10, 18
Interactive Fashion House Museums
The Gucci Garden is Exhibiting in Florence, Italy
Gucci is bringing its brand to life with the introduction of a whimsical interactive experience dubbed the ‘Gucci Garden.’ This unique approach challenges notions of what a museum can... [More]
Aromatic Art Galleries - The #artSmellery Exhibit Interprets Famous Masterpieces with Scent
SCORE 3.6
Mild 151 Clicks Pub: May 19, 17
Aromatic Art Galleries
The #artSmellery Exhibit Interprets Famous Masterpieces with Scent
To demonstrate the great power that scent has on our emotions, memory and perception, Siemens set up a unique and aromatic art exhibit at the Stedelijk Museum Amsterdam. For the #artSmellery, six... [More]
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