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The Gucci Garden is Exhibiting in Florence, Italy

 - Jan 10, 2018
References: gucci & hypebae
Gucci is bringing its brand to life with the introduction of a whimsical interactive experience dubbed the 'Gucci Garden.'

This unique approach challenges notions of what a museum can look like as it invites its guests to explore two floors of everything Gucci, including the brand's history and a thoughtfully curated gallery. The first floor of the experience features the "GUCCIFICATION, COSMORAMA, PARAPHERNALIA and CINEMA DA CAMERA" rooms, while the second floor houses just two rooms, "DE RERUM NATURA and EPHEMERA." Visitors of Gucci Garden will witness the brand's historic collections as well as see visual representations of every single one of Gucci's designers.

This interactive experience was created by the creative director Alessandro Michele and is currently exhibiting in Florence, Italy.