The Gucci Vault is an Experimental Online Store
Laura McQuarrie — September 28, 2021 — Business
References: vault.gucci & fashionunited.uk
Gucci fans who want to find themselves immersed in the past, present and future of the brand will want to discover Gucci Vault, a new experimental online store from the luxury brand. The multimedia store is a destination for vintage Gucci (including archival pieces customized by Alessandro Michele) and works by emerging designers. The virtual store is a place to shop styles from the 60s to the 90s, including prized pieces that are hand-painted and truly one-of-a-kind.
While the Edition 1: Discovery has already been revealed, there's plenty of room for the brand to explore and experiment in the future with different formats on the platform. Already, many of the Gucci pieces have sold out within the first day of launch on the editorial-style platform.
While the Edition 1: Discovery has already been revealed, there's plenty of room for the brand to explore and experiment in the future with different formats on the platform. Already, many of the Gucci pieces have sold out within the first day of launch on the editorial-style platform.
Trend Themes
1. Virtual Luxury Shopping - The Gucci Vault's virtual shopping experience presents an opportunity for other luxury brands to create similar immersive shopping experiences.
2. Archival Clothing - The popularity of vintage Gucci clothing and hand-painted one-of-a-kind pieces could inspire other fashion brands to offer archival collections.
3. Editorial-style Online Shopping - The success of the editorial-style platform, with many sold out pieces on the first day, indicates a trend towards visually immersive and editorial-led online shopping experiences.
Industry Implications
1. Luxury Fashion - The Gucci Vault's immersive virtual store experience presents an opportunity for luxury fashion brands to innovate and experiment with online shopping experiences.
2. Art and Design - The availability of vintage Gucci pieces customized by Alessandro Michele and hand-painted one-of-a-kind pieces offers an opportunity for disruption in the art and design industries.
3. Digital Retail - The success of the editorial-style virtual platform presents a disruptive opportunity for the digital retail industry to provide more visually immersive and editorial-led online shopping experiences.
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