Operating systems grant greater control to consumers
Implications - As consumers become more reliant on technology, they also become more interested in customizing the tools and features on their devices. As a result, mobile manufacturers and designers are creating operating systems that offer consumers increased functionality and control. In addition to becoming more tech literate, consumers are exhibiting a desire for autonomy and self-governance when it comes to technology.
Workshop Question - Is there room for your brand to allow for the customization of your products or services by the consumer?
Trend Themes
1. Customized Mobile Operating Systems - Mobile manufacturers are providing increased functionality and control for consumers who are exhibiting a desire for autonomy and self-governance when it comes to technology.
2. Tailor-made Operating Systems - Smartphone makers are innovating and personalising the user experience with powerful hardware and integrated operating systems.
3. Convergent Mobile Platforms - The industry is moving towards convergent technology for better streamlining to allow users of the desktop platform to enjoy the same functionality on their smartphones.
Industry Implications
1. Mobile Phone Manufacturing - Manufacturers can offer a unique and comprehensive experience to smartphone users by building a proprietary operating system such as CREO's Android operating system.
2. Software Development - Innovative and customized operating systems like QiKU's '360 OS' requires software development that supports high-powered smartphone hardware.
3. Technology Integration - Integration is key for mobile firmware updates like the Cyanogen OS 12.1 that enables users to get more out of their devices such as increased functionality with Microsoft's personal phone assistant system Cortana.
