Category
Tech
Delegated Interfaces
Trend cluster
Category
Customized
Operation
Operating systems grant greater control to consumers.
2.3
Trend score
Trend
What is the Customized Operation trend?
Customized Operation: As consumers become more reliant on technology, they also become more interested in customizing the tools and features on their devices. As a result, mobile manufacturers and designers are creating operating systems that offer consumers increased functionality and control. In addition to becoming more tech literate, consumers are exhibiting a desire for autonomy and self-governance when it comes to technology.
Trend themes
Themes within the Customized Operation trend
Three behaviours holding the trend together01
Customized Mobile Operating Systems
Mobile manufacturers are providing increased functionality and control for consumers who are exhibiting a desire for autonomy and self-governance when it comes to technology.
02
Tailor-made Operating Systems
Smartphone makers are innovating and personalising the user experience with powerful hardware and integrated operating systems.
03
Convergent Mobile Platforms
The industry is moving towards convergent technology for better streamlining to allow users of the desktop platform to enjoy the same functionality on their smartphones.
Industry implications
What the Customized Operation trend means for industry
Where the trend changes the playbookFor
Mobile Phone Manufacturing
Manufacturers can offer a unique and comprehensive experience to smartphone users by building a proprietary operating system such as CREO's Android operating system.
For
Software Development
Innovative and customized operating systems like QiKU's '360 OS' requires software development that supports high-powered smartphone hardware.
For
Technology Integration
Integration is key for mobile firmware updates like the Cyanogen OS 12.1 that enables users to get more out of their devices such as increased functionality with Microsoft's personal phone assistant system Cortana.
Workshop question
Is there room for your brand to allow for the customization of your products or services by the consumer?
Trend signals
Trend signals for Customized Operation
Trend score 2.3 out of 10, from popularity 39%, activity 22%, freshness 8%.
Popularity39%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Customized Operation trend
4 featured examples from Feb 2, 2016CategoryTech
Disruptive Phone Operating Systems
CREO's Android Operating System Will Bridge Hardware & Software
The trend towards bespoke Android operating systems presents a disruptive opportunity for smartphone manufacturing companies to create devices that offer tailored experiences to c…
CategoryTech
Integrated Mobile Platforms
The Cyanogen OS Offers Improved Voice Activation & Settings Control
Disruptive innovation opportunity: Develop cutting-edge mobile technologies and solutions that enhance user experience and address existing limitations.
CategoryTech
Tailor-Made Operating Systems
QiKU's '360 OS' Supports High-Powered Smartphone Hardware
Smartphone manufacturers can differentiate themselves by developing customized operating systems and hardware features for better user experiences.
CategoryTech
Convergent Mobile Platforms
The Plasma Mobile Operating System is Inspired By a Desktop Platform
Mobile technology industries can leverage the Plasma Mobile OS to offer a desktop-like experience on smartphones.
