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Artful Coffee House Collaborations

Starbucks Japan and Lauren Tsai Paired for an Artful Campaign

— November 17, 2017 — Marketing
Popular model and illustrator Lauren Tsai has partnered with Starbucks for a colorful holiday campaign, in which the coffee house will decorate its walls with the artist's Christmas-themed drawings.

The special event was designed to promote the coffee brand's new seasonal drink offerings, which include "Raspberry White Chocolate Frappuccino, Raspberry White Mocha as well as two roasted pistachio options." All drinks feature a red and green colorway, helping consumers get into the holiday spirit. Starting November 20th, Starbucks' Harajuku B-Side location will be filled with Tsai's art, as the coffee chain continues to position itself as a more community focused brand.

To celebrate the launch of the collaboration, Lauren Tsai will attend the locations opening day, on November 20th.
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