Category
Lifestyle
Assisted Choices
Trend cluster
Category
Robust
Breakfast
Consumers turn to heartier breakfast foods for global appeal.
1.7
Trend score
Trend
What is the Robust Breakfast trend?
Robust Breakfast: Despite health and wellness being at the forefront of consumer consciousness, many Western consumers are turning to heartier, robust breakfast fare from all over the world. Willing to buck portion control and freshness for the excitement of new flavors and food formats, this progression demonstrates the rising global influence in matters of routine.
Trend themes
Themes within the Robust Breakfast trend
Three behaviours holding the trend together01
Global Breakfast
Consumers are turning to heartier, robust breakfast fare from all over the world.
02
Hybrid Breakfasts
Fusion dishes like Balaleet and Breakfast Joys are gaining popularity.
03
Elevated Classics
Restaurants like Threefold Cafe are finding ways to update breakfast staples with new and creative ingredients.
Industry implications
What the Robust Breakfast trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage companies can capitalize on new food trends by offering alternative breakfast options.
For
Restaurant Industry
Restaurants can differentiate themselves by offering creative interpretations of classic breakfast dishes.
For
Fast Food Industry
Fast food chains can tap into the global food trend by offering fusion breakfast dishes that appeal to a wider palate.
Workshop question
What's a product feature in another market that your consumers are attracted to? How would you integrate that into your offering?
Trend signals
Trend signals for Robust Breakfast
Trend score 1.7 out of 10, from popularity 16%, activity 27%, freshness 8%.
Popularity16%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Robust Breakfast trend
4 featured examples from Feb 2 to Feb 3, 2016CategoryLifestyle
Hearty Rice Breakfasts
Jollibee's 'Breakfast Joys' Combine an Egg, Rice and Meat
Fast food chains can explore innovative breakfast menus that incorporate traditional Asian dishes.
CategoryLifestyle
Open-Faced Avocado Sandwiches
Threefold Cafe Transforms Avocado on Toast with Extra Ingredients
Opportunity for restaurants to reimagine classic dishes by adding unique ingredients and flavor combinations.
CategoryLifestyle
Bold Bahraini Breakfasts
The Saffron Restaurant's 'Balaleet' Features Scrambled Eggs On Vermicelli
Restaurants can explore the trend of offering unique and flavorful breakfast dishes, like the Balaleet dish, to attract customers looking for something different than the typical…
CategoryLifestyle
Fried Bean Fritters
This Nigerian Akara Recipe Adds Some Crunch To Your Breakfast
Opportunity to create and market new breakfast snack products to cater to the growing demand for convenient and flavorful options.
