Incorporating the country's love for high quality green tea, Starbucks Japan has menu items that revolve entirely around the nutritious ingredient matcha.
Starbucks Japan offers two beverages based in matcha, one of them being a Matcha White Chocolate Frappuccino, which contains high quality matcha blended with white chocolate milk, and is topped with whipped cream. The second is the Matcha White Chocolate, which is served hot and is made from matcha that has been blended with warm white chocolate milk. The two beverages offer the creaminess that Starbucks drinks are known for, with the intense, bitter flavors of matcha green tea.
These beverages are vibrant in both flavor and aesthetic, and serve as prime examples for how chain brands can cater to the cultural preferences of the areas in which their stores are situated.