Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Printed
Productivity
Gamified apps fall second to analog motivators to organize thoughts.
4.8
Trend score
Trend
What is the Printed Productivity trend?
Printed Productivity: Though there are tons of gamified apps to help boost productivity, studies show that physically writing and recording schedules creates a stronger sense of accountability. This accountability is more important now than ever for consumers, as to-do lists are longer and society is moving at a faster pace. Ironically, this calls for a more personal, thorough and antiquated approach to productivity.
Trend themes
Themes within the Printed Productivity trend
Three behaviours holding the trend together01
Analog Productivity Tools
With studies showing that physically writing and recording schedules creates a stronger sense of accountability, there is a growing trend towards using analog productivity tools such as planners and notebooks.
02
All-in-One Planners
All-in-one planners are becoming increasingly popular as they compile different organizational needs into one easy-to-use format.
03
Goal-Oriented Journals
Goal-oriented journals and planners are gaining popularity as they encourage users to focus on their goals and track their progress in a systematic way.
Industry implications
What the Printed Productivity trend means for industry
Where the trend changes the playbookFor
Stationery
With a growing interest in analog productivity tools, there are opportunities for the stationery industry to create innovative products that meet the needs of consumers.
For
Personal Productivity
There is a growing industry around personal productivity and time management, which encompasses apps, books, and other tools.
For
Crowdfunding
The popularity of all-in-one planners and productivity tools has led to successful crowdfunding campaigns and presents opportunities for new products to enter the market.
Workshop question
How can your brand use the benefits of traditional approaches in its area of expertise and adapt them to modern day lifestyles?
Trend signals
Trend signals for Printed Productivity
Trend score 4.8 out of 10, from popularity 71%, activity 67%, freshness 8%.
Popularity71%
Activity67%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Printed Productivity trend
4 featured examples from Nov 11, 2014 to Oct 22, 2015CategoryLifestyle
Structured Success Planners
The SELF Journal Designs Encourage Accomplishments with Setting Goals
There's an opportunity for stationery and office supply companies to create behavior- and goal-oriented planners.
CategoryArt & Design
All-Encompassing Notebooks
This All-In-One Planner Combines all Your Organizational Needs
Opportunity for companies in the stationery and office supplies industry to create and market all-in-one planners that cater to the needs of busy professionals.
CategoryLifestyle
Goal-Oriented Journals
The Goal Tiger Productivity Planner Lets You Plan Out Your Success Strategy
Disruptive innovation opportunity: Explore sustainable materials and digitization options to create eco-friendly and technologically advanced stationery products.
CategoryArt & Design
Productivity-Enhancing Stationery Collections
This Line of Moleskine Products is for Professionals
The PRO Collection introduces new notebooks, workbooks, and organizational tools, offering innovation and convenience to the stationery industry.
