Appeasing health-minded buyers, brands offer goods with custom ingredients
Implications - Realizing the ever-growing concern over consumer health, food brands are turning to unique customization tactics to appease concerns. Allowing consumers to individually choose different ingredients and flavors that go into snack bars and breakfast cereals, brands are not only allowing consumers to be more health-conscious, but are also adding an experiential element to the buying process.
Workshop Question - In what ways can your brand tap into elements of customization to appease health-conscious consumers?
Trend Themes
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Customization — Brands allow consumers to choose different ingredients and flavors for personalized snack bars and breakfast cereals.
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Subscription Services — UR Snacks Monthly Membership program gives consumers complete control over all of the ingredients used for custom snack packs delivered directly to their door.
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Build-your-own — YouBar's Build-A-Bar service simplifies the process of personalizing protein or nutrition bars with options for bases, ingredients, sweeteners, and seasoning.
Industry Implications
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Food and Beverage — Customized food and snack products are becoming increasingly popular for health-conscious consumers.
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Subscription Services — Subscription services that allow consumers to fully customize their orders are growing in popularity.
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Health and Wellness — Health and wellness companies are utilizing personalization to cater to specific dietary needs and preferences.
