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Mix-and-Match Health

Appeasing health-minded buyers, brands offer goods with custom ingredients

Implications - Realizing the ever-growing concern over consumer health, food brands are turning to unique customization tactics to appease concerns. Allowing consumers to individually choose different ingredients and flavors that go into snack bars and breakfast cereals, brands are not only allowing consumers to be more health-conscious, but are also adding an experiential element to the buying process.

Workshop Question - In what ways can your brand tap into elements of customization to appease health-conscious consumers?

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 24 Examples: 74,889 Total Clicks

Date Range: Feb 16 - Feb 16

Trending: Average

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Customizable Protein Bars - 'YouBar' Helps Consumers Create Their Own Nutrition and Protein Bars

SCORE 5

Average 1,117 Clicks Pub: Feb 3, 16

Customizable Protein Bars

'YouBar' Helps Consumers Create Their Own Nutrition and Protein Bars

YouBar’s Build-A-Bar service is designed to make the process of personalizing a protein or nutrition bar easy and fun. While crafting homemade snack bars can be a lengthy process that... [More]

Personalized Cereal Blends - This Company Allows Customers to Create Custom Muesli Mixes

SCORE 4.8

Average 1,552 Clicks Pub: Feb 2, 16

Personalized Cereal Blends

This Company Allows Customers to Create Custom Muesli Mixes

‘MyMuesli’ is a German startup that allows customers to create custom muesli mixes from over 80 different organic ingredients. In recent years, consumers have begun demanding food... [More]

Customizable Snack Subscription Services - This Company Delivers Custom Snack Packs to Consumers

SCORE 4.1

Average 627 Clicks Pub: Feb 2, 16

Customizable Snack Subscription Services

This Company Delivers Custom Snack Packs to Consumers

The ‘UR Snacks Monthly Membership’ program from ‘Kira’s Fit Fare’ allows consumers to order custom snack packs as often as they like. While there are a number of... [More]

Personalized Trail Mix Snacks - Nuts.com Offers Custom Trail Mixes That are Tasty and Nutritious

SCORE 2.3

Untested 1,188 Clicks Pub: Feb 3, 16

Personalized Trail Mix Snacks

Nuts.com Offers Custom Trail Mixes That are Tasty and Nutritious

Nuts.com is a family-run business that lets shoppers create custom trail mix snacks conveniently online. Featuring four tasty and nutritious base options—a chocolate, fruit, nut and custom mix&#... [More]