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Customizable Protein Bars

'YouBar' Helps Consumers Create Their Own Nutrition and Protein Bars

— February 3, 2016 — Lifestyle
YouBar's Build-A-Bar service is designed to make the process of personalizing a protein or nutrition bar easy and fun.

While crafting homemade snack bars can be a lengthy process that requires ingredients to be sourced, chopped, baked and individually wrapped, this service simplifies the entire process. To begin, YouBar has its customers choose a base to hold the bar together, such as almond butter, dates or organic cookie dough. On top of this, protein powder, nuts, seeds, fruits can be added into the mix. To refine the flavors of each bar, there are also options that can be specified for sweeteners and seasoning.

Before it comes time to order a box of the bars, consumers have the option to name their bar. This name will be printed on the snack bar's wrapper, which helps consumers to feel that they custom nutrition bars they make are truly their own.
Trend Themes
1. Personalized Protein Bars - YouBar's Build-A-Bar service allows consumers to create their own personalized protein bars.
2. Simplified Snack Bar Crafting - YouBar's service simplifies the process of crafting homemade snack bars.
3. Customizable Flavors - Consumers can refine the flavors of the bars with options for sweeteners and seasoning.
Industry Implications
1. Health and Wellness - The personalized protein bar trend presents disruptive innovation opportunities in the health and wellness industry.
2. Food and Beverage - The simplified snack bar crafting trend offers disruptive innovation opportunities in the food and beverage industry.
3. Consumer Goods - The customizable flavors trend provides disruptive innovation opportunities in the consumer goods industry.
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