Trend cluster
Category

Harmonious
Design

Consumers see lush surroundings incorporated into structural design.

Tree-Covered ApartmentsNo-Wall Spa ResortsBotanical Living BuildingsOpen-Air OfficesLiving Wall-Sheathed Villages

Trend

What is the Harmonious Design trend?

Harmonious Design: As environmental concerns continue to influence consumer spending, many designers and architects are blurring the line between natural and man-made in their work. Often serving the purpose of facilitating natural climate control systems or to combat pollution, such structures seek to inspire consumers to live in cooperation with the natural world rather than against it. Related to fears around climate change and the wellness movement, this progression highlights a growing awareness of the role people's surrounding's play in determining quality of life.

Trend themes

Themes within the Harmonious Design trend

Three behaviours holding the trend together
01

Nature-Inspired Architecture

The trend of incorporating nature into architectural designs is growing, reflecting consumers' concern for environmental sustainability and wellness.

02

Living Buildings

The concept of living buildings -- structures that incorporate living plants and trees -- is disrupting traditional building practices and offers opportunities for innovation.

03

Open-Air Workspaces

The design trend of incorporating terraces and outdoor spaces into office buildings promotes wellness and productivity among employees.

Industry implications

What the Harmonious Design trend means for industry

Where the trend changes the playbook
For

Architecture

Architects can explore new ways to incorporate nature into their designs, producing eco-friendly and wellness-focused buildings.

For

Real Estate

Real estate developers can invest in innovative building practices that incorporate living plants and trees, offering unique and sustainable living experiences.

For

Office Design

Companies can reimagine traditional office spaces to promote wellness and productivity among employees, by incorporating open-air workspaces and greenery.

Workshop question

How does your brand appeal to the consumer desire for naturality?

Trend signals

Trend signals for Harmonious Design

Trend score 4.5 out of 10, from popularity 56%, activity 73%, freshness 8%.

Popularity56%
Activity73%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa