Fusion breakfasts emphasize form and texture
Implications - As the breakfast category continues to grow, it welcomes international variations of popular dishes. More than just flavor fusion, these meals emphasize textures and food forms specific to different regions around the globe. This progression suggests that taste is no longer the only driving factor for consumers, who are beginning to think of consumption in an innovative, often multi-sensory, way.
Workshop Question - Consider your brand's most popular offering; how can you promote this using an obscure sensorial technique?
Trend Themes
-
Multi-sensory Consumption — Consumers are shifting towards innovative, often multi-sensory, ways of food consumption beyond just flavor fusion.
-
International Variations — The breakfast category welcomes international variations of popular dishes that emphasize textures and food forms specific to different regions around the globe.
-
Cereal Industry — Various restaurants and food bloggers incorporate Kellogg's breakfast items into Chinese and American breakfast dishes. This invites diners to think differently about breakfast, blurring cultural and culinary boundaries.
Industry Implications
-
Food Industry — There are opportunities to create new breakfast recipes that experiment with different textures, forms, and multi-sensory experiences.
-
Hospitality Industry — Hotels and restaurants can incorporate international variations of popular dishes into their menus to offer multi-cultural breakfast experiences.
-
Cereal Industry — The cereal industry can collaborate with restaurants and food bloggers to invent new dishes using cereal as an ingredient.
