Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sensorial
Consumption
Fusion breakfasts emphasize form and texture.
2.6
Trend score
Trend
What is the Sensorial Consumption trend?
Sensorial Consumption: As the breakfast category continues to grow, it welcomes international variations of popular dishes. More than just flavor fusion, these meals emphasize textures and food forms specific to different regions around the globe. This progression suggests that taste is no longer the only driving factor for consumers, who are beginning to think of consumption in an innovative, often multi-sensory, way.
Trend themes
Themes within the Sensorial Consumption trend
Three behaviours holding the trend together01
Multi-sensory consumption
Consumers are shifting towards innovative, often multi-sensory, ways of food consumption beyond just flavor fusion.
02
International Variations
The breakfast category welcomes international variations of popular dishes that emphasize textures and food forms specific to different regions around the globe.
03
Cereal industry
Various restaurants and food bloggers incorporate Kellogg's breakfast items into Chinese and American breakfast dishes. This invites diners to think differently about breakfast, blurring cultural and culinary boundaries.
Industry implications
What the Sensorial Consumption trend means for industry
Where the trend changes the playbookFor
Food Industry
There are opportunities to create new breakfast recipes that experiment with different textures, forms, and multi-sensory experiences.
For
Hospitality Industry
Hotels and restaurants can incorporate international variations of popular dishes into their menus to offer multi-cultural breakfast experiences.
For
Cereal Industry
The cereal industry can collaborate with restaurants and food bloggers to invent new dishes using cereal as an ingredient.
Workshop question
Consider your brand's most popular offering; how can you promote this using an obscure sensorial technique?
Trend signals
Trend signals for Sensorial Consumption
Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%.
Popularity40%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Sensorial Consumption trend
5 featured examples from Feb 2 to Aug 27, 2016CategoryLifestyle
French Toast Kebabs
This Novel French Toast Recipe is Served on a Stick
French toast kebabs can be offered as a new breakfast option for restaurants to distinguish themselves from competitors.
CategoryLifestyle
Cereal-Covered French Toast
This Hybrid Fruit Loops Breakfast Recipe is For Indecisive People
Opportunity for hotels and resorts to incorporate creative breakfast options into their menu to enhance guest experiences.
CategoryLifestyle
Korean Waffle Bowls
This Korean Waffle Bowl Serves Up a Hearty Morning Kick
Restaurants can capitalize on cultural fusion and breakfast menus to attract customers and build a unique identity.
CategoryLifestyle
Chinese Corn Flake Breakfasts
The 'Mission Chinese' Restaurant Offers Chinese Cereal Breakfasts
Opportunity for restaurants and food companies to explore innovative flavor combinations and create unique breakfast offerings.
CategoryLifestyle
Coconut-Crusted French Toasts
This French Toast Recipe Features a Southeast Asian Twist
Restaurants and cafes can innovate their menu by incorporating Southeast Asian-inspired breakfast options and coconut-crusted dishes.
