Hyper Health

Consumers take extra precautions in avoiding illness

Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health.
SCORE 3.6
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26,683 Total Clicks
Feb 16 - Feb 16
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Featured Examples
Bacteria-Killing Makeup Sprays - The Pro Hygiene Collection's Spray Kills 99.99% of Germs
SCORE 6.2
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SCORE 3
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SCORE 2.6
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SCORE 2.7
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