Consumers take extra precautions in avoiding illness
Implications - Living in a culture of efficiency, consumers are growing more and more fearful of falling ill. As a result, they invest in several different forms of antibacterial products, especially those that blatantly market themselves as illness-thwarting. This progression speaks to the hyper-conscious nature of the modern consumer, particularly when it comes to maintaining health.
Workshop Question - What tactics can your brand take to alleviate consumer concerns over health? What precautionary solutions could you take?
Trend Themes
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Antibacterial Products — Antibacterial products, such as wipes, hand lotions, and makeup sprays, are increasingly popular due to consumers' hyper-conscious nature towards health and wellness.
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Natural Ingredients — Consumers demand natural and organic ingredients in their antibacterial products, prioritizing wellness over traditional medical properties.
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Portable Sanitization — People expect portability and on-the-go functionality from antibacterial products which has led to more innovation in single-use wipes or compact sanitizers.
Industry Implications
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Healthcare — The healthcare industry can benefit from natural and organic antibacterial products, especially those used in hospitals and clinics.
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Beauty — Beauty industries can use antibacterial makeup sprays and nail polishes to ensure consumers are not exposed to harmful bacteria during application or adornment.
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Consumer Goods — Consumer goods industries can benefit from the trend of portable sanitization, creating compact, on-the-go products that can be sold in a variety of retail locations.
