Convenience culture has augmented consumers to expect portability and on-the-go functionality from nearly everything, which CleanWell Individual Hand Wipes looks to help enable.
While the brand has been praised in the past for the liquid hand sanitizer it offers, the introduction of single-use wipes is helping to make the products even more accessible.
Packed with all-natural ingredients and featuring no alcohol, the CleanWell Individual Hand Wipes use a specialized thyme oil that has antibacterial properties. This is combined with aloe vera for moisturizing skin and that's it; no added chemicals.
A preference for sanitization mixed with a desire for natural products is helping to reimagine the health maintenance market to be less clinical and more focused on wellness. This approach speaks to a variety of different consumer segments rather than just niche ones.