Gourmet Approval

Food and beverage brands use professional input to elevate offerings

Implications - Many brands looking to upscale their offerings are turning to celebrity chefs and bartenders to create custom, gourmet selections. In the case of temporary brand activations, the sense of prestige from the experience carries over to the actual product offering. Ultimately, this progression suggests that despite living in an information age, consumers continue to covet an "expert" stamp of approval from their products to ensure high quality and exclusivity.
SCORE 5.8
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69,861 Total Clicks
Nov 15 - Feb 16
Warm
MarketingLifestyleFoodBranding
Featured Examples
Branded Soup Pop-Ups - This Famous Chef is Currently Running the Campbell's Pop-Up Shop
SCORE 6.7
Warm 3,261 Clicks Pub: Feb 3, 16
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
Chef Matt Dean Pettit of the Toronto restaurant ‘Rock Lobster’ recently teamed up with an iconic soup brand to launch the Campbell’s pop-up shop. While Pettit is largely known for... [More]
Plant-Based Burger Joints - 'By Chloe' is a Casual Vegan Restaurant with Burgers, Juice & More
SCORE 6.3
Warm 2,284 Clicks Pub: Jan 28, 16
Plant-Based Burger Joints
'By Chloe' is a Casual Vegan Restaurant with Burgers, Juice & More
Like many fast food chains, NYC’s By Chloe serves salads, burgers and sweet desserts, but there’s also something that sets this eatery far apart from others. From its selection of... [More]
Customized Cocktail Bars - Drink is a Hidden Boston Bar That Makes Libations for Every Taste
SCORE 5.1
Warm 2,794 Clicks Pub: Nov 6, 15
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Located in South Boston’s Fort Point section, Drink is a highly innovative Boston bar concept that creates customized drinks based on customer preference. Operating without a menu, the... [More]
Branded Comfort Food Activations - Kellogg's All-Bran Partners with Canadian Chefs Via New Classics
SCORE 4.8
Average 267 Clicks Pub: Nov 10, 15
Branded Comfort Food Activations
Kellogg's All-Bran Partners with Canadian Chefs Via New Classics
Kellogg’s All-Bran is highlighting this fall season’s “comfort food moderne” trend through partnerships with three Canadian chefs. Culinary experts Craig Harding, Connie... [More]
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