With the health movement in full swing, products traditionally associated with a more natural way of life are receiving a more upscale rebranding as seen with Sommer House Organic Granola.
Instead of being bagged or packaged in a flexible case, the granola is contained in a jar, which helps to increase the appeal by calling to mind the rustic aesthetic of homemade goods.
Packed with ingredients like pistachios, cherries and coconut oil, Sommer House Organic Granola is the work of Jennifer Sommer who originally titled the product 'Obsessed Granola.' The packaging design for the granola is the world of Project M+, which helps to increase the aesthetic appeal to consumers by focusing on simplicity and nostalgia: two ideas of high importance to modern consumers.
What's Driving This Trend
- Natural Packaging
- Moving away from traditional packaging methods like bags or flexible cases, there is an opportunity to repackage products in more eco-friendly and aesthetically pleasing ways, such as using jars or sustainable materials.
- Rustic Aesthetic
- The increasing demand for a more natural way of life opens up the market for brands to embrace a rustic aesthetic in their branding and packaging, evoking a sense of homemade, wholesome goods.
- Upscale Rebranding
- Brands traditionally associated with a more natural lifestyle can capitalize on the health movement by rebranding themselves with a more upscale image, appealing to consumers looking for premium and high-quality products.
Who This Affects Most
- Food Packaging
- The food packaging industry can explore innovative and sustainable packaging solutions that align with the natural and rustic trends, meeting the demands of eco-conscious consumers.
- Health Food
- The health food industry can leverage the rustic aesthetic trend to enhance their packaging and brand image, appealing to consumers seeking wholesome and organic products.
- Design and Advertising
- The design and advertising industry has an opportunity to create visually appealing packaging and branding for products that embrace the rustic aesthetic, catering to brands looking to reposition themselves in the market.
