This milk carton design for Landspítalanum's 'Mjólk er góð' takes inspiration from a blackboard, making it look as though the text printed on the packaging has all been drawn by hand.
The charming packaging design by the ENNEMM creative agency in Iceland is unusual, since milk is typically contained with a design that's fresh, light and white. The sleek design contains all of the information that you'd normally find on a box of milk, although it's presented in a much more artful way than usual. The milk itself is fortified with vitamin D, giving the milk that extra something to make it stand out on the shelves. This milk carton would be a delight to take out of the fridge and display on the table every morning for breakfast.
Key Themes Behind This Trend
- Hand-drawn Packaging
- Disruptive innovation opportunity: Create unique packaging designs that mimic hand-drawn artwork to capture consumer attention.
- Unconventional Branding
- Disruptive innovation opportunity: Experiment with unconventional branding strategies, such as using unexpected colors or styles, to differentiate products in the market.
- Artistic Product Presentation
- Disruptive innovation opportunity: Explore creative ways to present products, incorporating artistic elements that enhance the overall consumer experience.
Where This Applies
- Packaging Design
- Disruptive innovation opportunity: Develop innovative packaging designs that go beyond traditional aesthetics and engage consumers on a visual and emotional level.
- Food and Beverage
- Disruptive innovation opportunity: Introduce unique packaging and branding concepts in the food and beverage industry to captivate consumers and cultivate brand loyalty.
- Consumer Goods
- Disruptive innovation opportunity: Incorporate art-inspired elements into the presentation of consumer goods to create memorable and differentiated products.
