The Watchup App is catering to the convenience millennials and digital natives seek out through alternative, virtual channels. By way of the platform, users can curate television news according to selected topics and sources.
By providing Watchup members with a personalized, handheld newscast, the system is carving out a unique space in the journalism industry. As traditional formats continue to become increasingly out of step with younger demographics, concepts such as this offer alternative, appealing solutions.
Currently, the Watchup platform is already partnered with Fox News, Sky News and Bloomberg. This helps attract even more followers to the base that is not only characterized by a bespoke media motif, but also by a push towards reporting suited to numerous formats.