Consumers turn to live-action entertainment for group activities
Implications - Despite the growth of AR and VR technology in the entertainment sphere, consumers are beginning to physically challenge themselves with live-action games and activities. Allowing gamers and non-gamers alike to share in a fun and engaging experience with one another, these immersive forms of entertainment speak to the importance of providing alternative experiences as a means of creating one-of-a-kind memories.
Workshop Question - How does your product enable one-of-a-kind experiences?
Trend Themes
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Live-action Entertainment — Consumers are turning to physically challenging live-action games and activities over AR and VR technology.
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Novelty Experiences — Novelty experiences such as stress-relieving rage rooms and active karaoke are on the rise in big cities.
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Immersive Experiences — Consumers are seeking out immersive experiences which allow for adventure, exercise and team-building, such as massive indoor obstacle courses and immersive archery tag games.
Industry Implications
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Entertainment — The entertainment industry can implement live action games and activities and create immersive experiences that challenge customers physically while providing alternative experiences.
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Fitness — The fitness industry can incorporate novelty experiences such as massive indoor obstacle courses or cryotherapy service to provide customers with a unique fitness experiences and expedite recovery along with team-building exercises.
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Hospitality — The hospitality industry can create immersive experiences such as active karaoke bouldering and rage rooms, to keep guests engaged and provide them with dynamic entertainment options.
