Category
Lifestyle
Assisted Choices
Trend cluster
Category
Action-Based
Bonding
Consumers turn to live-action entertainment for group activities.
4.7
Trend score
Trend
What is the Action-Based Bonding trend?
Action-Based Bonding: Despite the growth of AR and VR technology in the entertainment sphere, consumers are beginning to physically challenge themselves with live-action games and activities. Allowing gamers and non-gamers alike to share in a fun and engaging experience with one another, these immersive forms of entertainment speak to the importance of providing alternative experiences as a means of creating one-of-a-kind memories.
Trend themes
Themes within the Action-Based Bonding trend
Three behaviours holding the trend together01
Live-action entertainment
Consumers are turning to physically challenging live-action games and activities over AR and VR technology.
02
Novelty experiences
Novelty experiences such as stress-relieving rage rooms and active karaoke are on the rise in big cities.
03
Immersive experiences
Consumers are seeking out immersive experiences which allow for adventure, exercise and team-building, such as massive indoor obstacle courses and immersive archery tag games.
Industry implications
What the Action-Based Bonding trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry can implement live action games and activities and create immersive experiences that challenge customers physically while providing alternative experiences.
For
Fitness
The fitness industry can incorporate novelty experiences such as massive indoor obstacle courses or cryotherapy service to provide customers with a unique fitness experiences and expedite recovery along with team-building exercises.
For
Hospitality
The hospitality industry can create immersive experiences such as active karaoke bouldering and rage rooms, to keep guests engaged and provide them with dynamic entertainment options.
Workshop question
How does your product enable one-of-a-kind experiences?
Trend signals
Trend signals for Action-Based Bonding
Trend score 4.7 out of 10, from popularity 74%, activity 60%, freshness 8%.
Popularity74%
Activity60%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Action-Based Bonding trend
5 featured examples from Dec 17, 2014 to Feb 13, 2016CategoryWorld
Stress-Relieving Rage Rooms
Toronto's 'Rage Room' Provides a Novelty Experience in Smashing Things
The rise of novel experiences and stress-relief practices presents disruptive innovation opportunities in the entertainment industry.
CategoryLifestyle
Immersive Archery Tag Experiences
Playmaker U's Archery Tag Games are Adventurous and Engaging
Innovative event planning and management techniques will be required for creating memorable immersive gaming experiences.
CategoryLifestyle
Massive Indoor Obstacle Courses
Pursuit OCR is the Largest of Its Kind in Canada
Pursuit OCR is likely to disrupt traditional gyms and fitness centers with their innovative and unique fitness experience.
CategoryTech
Electrifying Laser Tag Games
The Battlegrounds Laser Tag Experience is Uber-Intense
Laser tag facilities can incorporate realistic elements and shock technology to attract and engage customers.
CategoryLifestyle
Active Karaoke Experiences
This Japanese Karaoke Space Also Features a Bouldering Wall
The entertainment industry can explore incorporating physical activity into their experiences to attract customers looking for unique and engaging entertainment options.
