Slain Author Graveyard Ads

Amnesty International Flexes its Muscle as a Freedom of Speech Advocate

As a freedom of speech advocate (among many causes), Amnesty International recently released this shockingly bold print ad showing a graveyard full of authors and journalists.

The idea behind this ad is that without the protection of freedom of speech, people who speak their minds are subject to threats from rogue governments and militants who don't agree with their messages or opinions. This graveyard ad paints a very dreary picture of the consequences of not fighting for freedom of speech. In many countries around the world, freedom of speech is not a civil right.

Amnesty International in this case is acting as a freedom of speech advocate, but in general is focused on human rights. It has over 3 million members globally.

Freedom of Speech Advocacy
Opportunities for disruptive innovation in providing technology solutions to protect freedom of speech.
Bold Print Advertising
Opportunities for disruptive innovation in creating bold and impactful print advertisements.
Global Human Rights Activism
Opportunities for disruptive innovation in mobilizing and empowering individuals for global human rights activism.

Sectors Adopting This

Technology
Opportunities for disruptive innovation in developing technologies to protect freedom of speech.
Advertising
Opportunities for disruptive innovation in the field of print advertising to create bold and impactful campaigns.
Non-profit/activism
Opportunities for disruptive innovation in the non-profit sector to mobilize and empower individuals for global human rights activism.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 37%
Freshness 8%

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