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From Clothed Wine Bottles to Happy-Faced Fruits

 - Jul 18, 2013
These brands literally put a face to a name through personified food packaging. In attempt to set themselves apart from competitors, several food and beverage packages are designed to resemble human-like traits or mimic the shape of humans. Packaging for candies, pastas and even beverage bottles are being clothed.

With the belief that people feel naturally inclined to connect with animals or humans that are living and breathing, these products, though they are just foods, attempt to mimic living beings. This may appeal to consumers on a deeper level; by affixing limbs or eyes, anything can become more personable. These packaging companies attempt to bring these products to life to attain a longer lasting impression.