Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Unwrap Your Way to Easing a Soar Throat With Ricola Cough Drops

Ricola cough drops has released this clever and cute campaign, which hopes to mainly attract musicians who have soar throats.The campaign, called the ‘Ricola Music Edition’ was created by Jung von Matt, a German advertising company.

Each wrapper displays a seemingly distressed and sickly looking singer of various genres. There is for example, one lozenge of a blond pop star as well as an Elvis Presley look-a-like. The twisted part of the wrapper is strategically placed so that it looks like there is a knot in the character's neck. Once it is unwrapped, the character's throat, as well as your own, will immediately be alleviated.

Though the taste of the Ricola cough drops may not be the most delectable, this marketing campaign will sure to attract even if just for the adorable packaging.