‘Take A Photo' Gets Strangers Creating Kodak Moments
Matt Ho — December 15, 2011 — Pop Culture
References: youtube & theawesomer
Next time you see a sign that says ‘Take A Photo,’ give it a whirl and you may end up being on a viral video entitled the same name.
Youtubers Austin Dodge and Elliot Barbernell’s ‘Take A Photo’ was a wonderful project that basically revolves around the concept of interactive photography. The premise? Grab a disposable camera and put it in front of a sign that encourages passersby to give themselves a Kodak moment. The social experiment proved to be quite a success with a few people having fun with this playful public display. It makes me wish more projects like this were around in my town.
Watch the ‘Take A Photo’ video and see what kind of images that people captured from this whimsical concept.
Youtubers Austin Dodge and Elliot Barbernell’s ‘Take A Photo’ was a wonderful project that basically revolves around the concept of interactive photography. The premise? Grab a disposable camera and put it in front of a sign that encourages passersby to give themselves a Kodak moment. The social experiment proved to be quite a success with a few people having fun with this playful public display. It makes me wish more projects like this were around in my town.
Watch the ‘Take A Photo’ video and see what kind of images that people captured from this whimsical concept.
Trend Themes
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Interactive Photography — The success of the 'Take A Photo' project demonstrates the potential for interactive photography experiences to engage and entertain people.
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Social Experiments — The viral nature of the 'Take A Photo' video highlights the increasing interest and potential for social experiments to capture people's attention and engagement.
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Playful Public Displays — The positive response to the 'Take A Photo' project indicates the market potential for more playful public displays that encourage active participation and creativity.
Industry Implications
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Photography — The success of the 'Take A Photo' project suggests opportunities for the photography industry to explore and capitalize on interactive and immersive experiences.
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Social Media — The viral video generated by the 'Take A Photo' project illustrates the potential for social media platforms to amplify and promote engaging and shareable content from interactive experiences.
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Experiential Marketing — The positive reception of the 'Take A Photo' project indicates the potential for experiential marketing agencies to create memorable and interactive campaigns that resonate with audiences.
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