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'Hey Harry Hey Matilda' is a Novel That Was Released on Instagram

 - Oct 7, 2015
References: heyharryheymatilda & wired
Rachel Hulin is an author who thought of an innovative way to self release her novel 'Hey Harry Hey Matilda' -- through Instagram. The social media photo-sharing app was uesd by Hulin as a virtual picture book to recount the fictional tale of two paternal twins who happen to be in love.

In a sense, the format of Instagram dictates the storytelling capabilities of Hulin. The novel follows the relationship of its two main characters by revealing a different email or correspondence with each Instagram picture. Hulin posts a rather typical Instagram picture with the accompanying text or fictional email as the photo's caption.

Rather than releasing her entire story post-by-post in a single day, Hulin opted to follow the timeline of her narrative, and will use a nine month long time period to mirror the storyline. The images used in Hey Harry Hey Matilda are archival photos from Hulin as well as pictures taken specifically for the story.