Curated kits empower individuals to start their own kitchen gardens
Implications - As the health and wellness movement pushes individuals to cultivate their own produce, consumers are embracing all-inclusive gardening kits as ideal gifts that empower the recipient to learn a new hobby. Often related to the pursuit of self-improvement, such hobby-enabling kits serve as not only a gift, but as a lifestyle enhancement. Gifts that reject the lifestyle of conspicuous consumption in favor of living naturally are a way for individuals to showcase their values as they pertain to the wellness movement.
Workshop Question - What kind of small space living solution could your brand provide for consumers?
Trend Themes
1. DIY Gardening Kits - All-inclusive gardening kits empower the recipient to learn a new hobby and are reflective of the food industry's heightened focus on organic cultivation and sustainability.
2. Microgreens and Windowsill Gardening - Kitchen microgreens kits and microgreens spice window box kits showcase the persistent interest in DIY culture and highlight consumer fears around GMO vegetables and other factors affecting the quality of their produce.
3. The Health and Wellness Movement - Consumer standards around quality of produce continue to raise, resulting in many turning to at-home gardening to put their minds at ease and showcasing a consumer desire for total control over the origins of the food they consume.
Industry Implications
1. Home Gardening - The home gardening industry can tap into demand for organic and sustainable produce with DIY gardening kits.
2. Food and Beverage - The food and beverage industry can embrace consumer demand for fresh ingredients by incorporating windowsill gardening products into their menu.
3. Sustainability and Green Living - Sustainability and green living industry professionals could market DIY gardening kits as an eco-friendly option for people looking to live naturally.
