Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustained
DIY
Consumers get creative with different use cases of DIY gardening.
4.6
Trend score
Trend
What is the Sustained DIY trend?
Sustained DIY: The maker culture boom continues with consumers who are not only learning to grow their own plants, but also preserve them for a wide variety of uses ranging from the decorative to the practical. This progression is related to a larger desire for longevity and variety; in other words, if the modern consumer is going to invest time in DIY, they want to ensure they are getting the most out of it.
Trend themes
Themes within the Sustained DIY trend
Three behaviours holding the trend together01
Maker Culture
The continued growth of the maker culture boom drives consumers who want to preserve their handiwork for practical and decorative purposes.
02
DIY Preservation Techniques
Consumers are looking for innovative ways to use and preserve their home-grown herbs and vegetables.
03
Longevity and Variety
Consumers want to ensure that their investment in DIY projects are utilized for the best and most diverse outcomes, leading to a demand for creative and multi-use project ideas.
Industry implications
What the Sustained DIY trend means for industry
Where the trend changes the playbookFor
DIY Home Gardening
Companies that provide tools, resources, and services for home gardening enthusiasts can introduce more versatile gardening options and preservation methods to meet the surge in demand.
For
Handmade Jewelry
Resin jewelry makers can leverage the trend towards unique and innovative jewelry pieces by creating their own sustainable and floral infused collections.
For
Cooking and Food Industry
Creative food industry professionals can develop new herb-infused products and recipes to meet the demand for unique and flavorful preservation methods.
Workshop question
How can your brand contribute to its consumers' long-term goals?
Trend signals
Trend signals for Sustained DIY
Trend score 4.6 out of 10, from popularity 66%, activity 65%, freshness 8%.
Popularity66%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustained DIY trend
4 featured examples from Jul 17, 2015 to Feb 16, 2016CategoryFashion
Flower-Preserving Necklaces
Paula Schiau Creates Jewelry Collection that Celebrates Blooms
The fashion industry can explore the incorporation of flower-preserving techniques in their jewelry collections for a unique and enchanting appeal.
CategoryLifestyle
Vegetable-Infused Ice Cubes
These Frozen Veggie Cubes are a Unique Addition to Drinks
This trend can disrupt the food and beverage industry by inspiring new product development and marketing strategies that focus on frozen vegetable infusions.
CategoryLifestyle
DIY Herbal Vinegars
This Recipe for Herb-Infused Vinegar Provides an Alternative to Drying
The food and beverage industry should consider incorporating and promoting herb-infused vinegar products to cater to the growing demand for creative herb usage.
CategoryLifestyle
DIY Herbal Butters
This Tutorial Demonstrates How to Make Herb Butter Cubes
Disruptive innovation opportunity: Develop advanced techniques, tools, and products that extend the shelf life of food without compromising taste or quality.
