Consumers get creative with different use cases of DIY gardening
Implications - The maker culture boom continues with consumers who are not only learning to grow their own plants, but also preserve them for a wide variety of uses ranging from the decorative to the practical. This progression is related to a larger desire for longevity and variety; in other words, if the modern consumer is going to invest time in DIY, they want to ensure they are getting the most out of it.
Workshop Question - How can your brand contribute to its consumers' long-term goals?
Trend Themes
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Maker Culture — The continued growth of the maker culture boom drives consumers who want to preserve their handiwork for practical and decorative purposes.
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DIY Preservation Techniques — Consumers are looking for innovative ways to use and preserve their home-grown herbs and vegetables.
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Longevity and Variety — Consumers want to ensure that their investment in DIY projects are utilized for the best and most diverse outcomes, leading to a demand for creative and multi-use project ideas.
Industry Implications
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DIY Home Gardening — Companies that provide tools, resources, and services for home gardening enthusiasts can introduce more versatile gardening options and preservation methods to meet the surge in demand.
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Handmade Jewelry — Resin jewelry makers can leverage the trend towards unique and innovative jewelry pieces by creating their own sustainable and floral infused collections.
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Cooking and Food Industry — Creative food industry professionals can develop new herb-infused products and recipes to meet the demand for unique and flavorful preservation methods.
