Preventative Performance

Consumers turn to fitness garments that incorporate long-term wellness

Implications - As fitness culture becomes more extreme and competitive, consumers are looking for apparel that boosts comfort in addition to performance and style. This progression suggests not only that fitness apparel has become more of a long-term investment, but that the desire for products with built-in preventative features is continuing to grow as consumers become more proactive about their health.
SCORE 4.1
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32,587 Total Clicks
Feb 16 - Feb 16
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FashionHip FashionLifestyleHealth
Featured Examples
Padded Running Socks - Lululemon's Padded Run Socks Ensure Premium Comfort
SCORE 6.1
Warm 1,284 Clicks Pub: Feb 5, 16
Padded Running Socks
Lululemon's Padded Run Socks Ensure Premium Comfort
Lululemon’s padded run socks ensure comfort and are available in three fashionable styles. These include two pink variations and a classic black style, each made from a blend of breathable and... [More]
Injury-Preventing Athletic Socks - These Sports Socks Feature a Silicone Pad That Protects the Foot
SCORE 4.1
Average 374 Clicks Pub: Feb 5, 16
Injury-Preventing Athletic Socks
These Sports Socks Feature a Silicone Pad That Protects the Foot
‘MetaSox’ is a line of performance-enhancing sports socks with a small silicone pad for protecting the foot from injury. While athletes put a lot of thought into the gear they wear, this... [More]
Blister-Banishing Socks - These Bamboo Socks Prevent Blisters and Nasty Odors
SCORE 3.7
Mild 346 Clicks Pub: Feb 5, 16
Blister-Banishing Socks
These Bamboo Socks Prevent Blisters and Nasty Odors
Oh My Sock is offering innovative bamboo socks, designed for men, that are capable of stopping foot odors right in their tracks whilst also preventing the formation of painful and unsightly blisters.... [More]
Blister-Proof Performance Socks - These Double Layer Running Socks Prevent Friction and Injuries
SCORE 2.4
Untested 108 Clicks Pub: Feb 5, 16
Blister-Proof Performance Socks
These Double Layer Running Socks Prevent Friction and Injuries
These performance socks by Helly Hansen are designed to prevent common blisters. The socks’ arch grip design ensures a comfortable fit while its double layer material reduces friction that can... [More]
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