Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scaled
Sanitation
Cleaning appliances are subject to contemporary design concerns.
3.0
Trend score
Trend
What is the Scaled Sanitation trend?
Scaled Sanitation: As people continue to downsize their living spaces within urban environments, they seek out smaller, more compact cleaning appliances. The emphasis on easy maneuverability and storage is more than just a space-saving solution; it indicates a larger desire for devices that are unobtrusive in their design. This modern consumer is more conscious than ever of aesthetics, and even utilitarian appliances are under pressure to be sleek and harmonious within their larger environment.
Trend themes
Themes within the Scaled Sanitation trend
Three behaviours holding the trend together01
Compact Cleaning Appliances
As people continue to downsize their living spaces within urban environments, they seek out smaller, more compact cleaning appliances.
02
Wireless Functionality
As consumers expect wireless functionality in all aspects of consumer products, it's likely we'll continue to see more powerful appliances go wireless.
03
Adaptable Vacuums
The Shark NV356E Navigator Lift-Away Pro is a smart home vacuum that's designed to easily adapt to the needs of modern consumers.
Industry implications
What the Scaled Sanitation trend means for industry
Where the trend changes the playbookFor
Home appliance manufacturing
Manufacturers can capitalize on the trend of compact appliances and make cleaning appliances smaller and more easy to store in small homes, apartments or condos.
For
Technology industry
As consumers expect wireless functionality in all aspects of consumer products, companies in the technology industry can explore how they can extend this trend to the manufacturing of home appliances.
For
Robotic appliance manufacturing
In response to the need for adaptable vacuums, manufacturers in the robotic appliance industry can explore creating automated devices that have the ability to transform into handheld units for easy cleaning of inaccessible areas.
Workshop question
If you were to redesign your (main) offering, how could you alter it to appeal to the modern, aesthetic-driven consumer?
Trend signals
Trend signals for Scaled Sanitation
Trend score 3.0 out of 10, from popularity 46%, activity 36%, freshness 8%.
Popularity46%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Scaled Sanitation trend
4 featured examples from Jan 27 to Apr 14, 2016CategoryArt & Design
Handheld Mite Vacuums
This Philips Allergy Vacuum Cleaner Removes Fine Dust and Mites
Opportunity for home appliance manufacturers to develop innovative handheld vacuum cleaners for targeted cleaning on soft surfaces.
CategoryArt & Design
Transformative Home Vacuums
The Shark Navigator Lift-Away Pro Changes Form for Different Tasks
Opportunity for home appliance manufacturers to develop adaptable and detachable home cleaning appliances.
CategoryTech
Multi-Use Cordless Vacuums
The Hoover Air 3.0 Cordless Upright Vacuum is for Home and Car Cleaning
The demand for wireless functionality in vacuums suggests an opportunity for appliance manufacturers to create wireless versions of other household gadgets.
CategoryArt & Design
Small-Scale Upright Vacuums
Dyson's 'Small Ball' is a Compact Vacuum Ideal for Tight Spaces
Disruptive innovation opportunity: Explore and invest in the development of compact and lightweight home appliances to cater to the needs of consumers living in small spaces.
