Analog Divergence

Digital brands take advertising offline with traditional mediums

Implications - As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
287,583 Total Clicks
May 15 - Apr 16
Warm
Featured Examples
In-Flight Streaming Launches - The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
SCORE 7.1
Warm 5,185 Clicks Pub: Dec 30, 15
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
The Amazon on JetBlue partnership recently kicked off with an immersive pop-up activation at New York City’s JFK International Airport. The pop-up is located in JFK Airport’s Terminal 5... [More]
Promotional Floating Accommodations - The Airbnb Floating House Can Be Won for a Single Night
SCORE 3.4
Mild 4,885 Clicks Pub: May 18, 15
Promotional Floating Accommodations
The Airbnb Floating House Can Be Won for a Single Night
The latest in a long tradition of unique rental-inspired promotional contests, the Airbnb Floating House is available for a one night stay for two lucky winners. Located at Putney Pier in the Thames... [More]
Floating Website Birthday Cakes - The eBay Birthday Cake Floated Down the River Thames
SCORE 5.7
Warm 2,046 Clicks Pub: Sep 15, 15
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
A celebration of two decades of existence, a two-tier eBay birthday cake was recently sent down the River Thames in London. A dramatic move from the online retail marketplace, the publicity stunt... [More]
Social City Billboards - Snapchat is Turned Its Geofilters into Social Media Advertisements
SCORE 4.7
Average 1,187 Clicks Pub: Mar 24, 16
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
In order to appeal to its many users across the United States, Snapchat set up a clever campaign to turn static billboards into dynamic social media advertisements. While this social media... [More]
E-Commerce Birthday Road Trips - The eBay 20th Anniversary Airstream Trailer Showcased Deals
SCORE 4.3
Average 1,434 Clicks Pub: Feb 17, 16
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
In order to celebrate the web marketplace’s birthday, the eBay 20th Anniversary Airstream Trailer was launched by the brand. The eBay-branded Airstream Trailer supported the #eBay20 20 Days of... [More]
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