Customized Holiday

Brands personalize their holiday marketing efforts to connect with consumers

Implications - Personalization is quickly becoming the benchmark of successful marketing efforts in the digital age. As a result, many brands are using social media as an avenue for personalization, creating holiday campaigns that foster familiarity and facilitate communication between consumers and brands. The holiday season is already about communion and goodwill, and campaigns that extend this feeling not only succeed in humanizing the brand, but also invite consumers to become more intimately acquainted with it.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
94,853 Total Clicks
Oct 15 - Mar 16
Warm
Featured Examples
Customized Sneaker Expansions - Nike ID Comes to Canada in Time for the Holiday Season
SCORE 6.4
Warm 1,766 Clicks Pub: Oct 31, 15
Customized Sneaker Expansions
Nike ID Comes to Canada in Time for the Holiday Season
Nike ID is a service that has been around since 1996, but it’s only making its way to Canada now. This speaks to the fact that many consumers are appreciating the ability to customize the... [More]
Festive Fast Food Illustrations - McDonald's Organzied a Creative Instagram Feed for Christmas
SCORE 4.5
Average 2,268 Clicks Pub: Jan 8, 16
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
In order to engage its customers in a fun way for the holiday season, McDonald’s Singapore strung together a series of creative Instagram posts. As a platform that’s dominated by... [More]
Interactive Holiday Campaigns - The Burberry Booth Allows Consumers to Be A Part of its Festive Film
SCORE 5.5
Warm 1,130 Clicks Pub: Dec 8, 15
Interactive Holiday Campaigns
The Burberry Booth Allows Consumers to Be A Part of its Festive Film
Every holiday season London couture label Burberry releases a festive film. While last year’s ‘From London With Love’ production starred Romeo Beckham dancing among models Hannah... [More]
Personalized Christmas Billboards - This Christmas Advertising Stunt Provides Subtle Gift Hints
SCORE 4.6
Average 678 Clicks Pub: Nov 14, 15
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
In order to help shoppers in the UK with their holiday shopping, Currys PC World is setting up some clever Christmas advertising billboards. These personalized billboards call out specific people... [More]
Pop-Up Christmas Campaigns - Kohl's Pop-Up Truck Encourages People to Share Traditions Online
SCORE 3.3
Mild 184 Clicks Pub: Nov 16, 15
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
Kohl’s is setting up a Christmas pop-up truck in Times Square around Thanksgiving to encourage people to share their Christmas traditions while promoting the department store. The truck... [More]
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