Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Holiday
Brands personalize their holiday marketing efforts to connect with consumers.
4.0
Trend score
Trend
What is the Customized Holiday trend?
Customized Holiday: Personalization is quickly becoming the benchmark of successful marketing efforts in the digital age. As a result, many brands are using social media as an avenue for personalization, creating holiday campaigns that foster familiarity and facilitate communication between consumers and brands. The holiday season is already about communion and goodwill, and campaigns that extend this feeling not only succeed in humanizing the brand, but also invite consumers to become more intimately acquainted with it.
Trend themes
Themes within the Customized Holiday trend
Three behaviours holding the trend together01
Personalized Marketing
Brands are using social media to foster familiarity and facilitate communication between consumers and brands through personalized holiday campaigns.
02
Interactive Holiday Campaigns
Brands are using interactive technology to engage consumers during the holiday season and to generate social media content.
03
Visual Social Media Content
Brands are using high-quality visual content, such as illustrations and comic strips, to engage customers on social media platforms during the holiday season.
Industry implications
What the Customized Holiday trend means for industry
Where the trend changes the playbookFor
Marketing
Personalized holiday campaigns and interactive technology present disruptive innovation opportunities in traditional marketing.
For
Retail
The use of personalized holiday campaigns and interactive technology can be applied to various retail industries and generate consumer engagement.
For
Artificial Intelligence & Machine Learning
The use of advanced technologies in personalized holiday campaigns, such as machine learning to recommend gifts, and AI-powered chatbots, present disruptive innovation opportunities in the field.
Workshop question
As customization becomes an increasingly prevalent technique among brands, what is your business doing to stand out?
Trend signals
Trend signals for Customized Holiday
Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%.
Popularity58%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Holiday trend
5 featured examples from Nov 1, 2015 to Jan 8, 2016CategoryMarketing
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
Food and beverage can leverage humor and creativity to attract customers on social media.
CategoryFashion
Customized Sneaker Expansions
Nike ID Comes to Canada in Time for the Holiday Season
Sports brands can capitalize on the customization boom by offering unique, personalized versions of their products.
CategoryMarketing
Interactive Holiday Campaigns
The Burberry Booth Allows Consumers to Be A Part of its Festive Film
Fashion brands can incorporate technology and interactive experiences into their campaigns to create a unique and engaging customer experience.
CategoryMarketing
Personalized Christmas Billboards
This Christmas Advertising Stunt Provides Subtle Gift Hints
Personalized advertising can help retailers reach customers with targeted product recommendations, driving sales and customer loyalty.
CategoryMarketing
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
Retailers can leverage the power of social media sharing to promote their products and create engaging experiences for customers.
