Hyper-Targeted Campaign

Brands call out specific consumers preferences for individual appeal

Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
29,551 Total Clicks
Oct 17 - Jul 18
Fresh and Average
Featured Examples
Data-Driven Music Billboards - Spotify's Outdoor Billboard Ads Call Out Specific User Habits
SCORE 7.3
This Year and Warm 1,247 Clicks Pub: Dec 4, 17
Data-Driven Music Billboards
Spotify's Outdoor Billboard Ads Call Out Specific User Habits
To wrap up the end of the year and help consumers look forward to the new one ahead, Spotify created a dynamic series of data-driven music billboards that call out specific user habits. The ‘... [More]
Hyper-Targeted Footwear Billboards - adidas Originals' Personalized Ads Speak to Specific Consumers
SCORE 7.5
Recent and Warm 128 Clicks Pub: Jul 3, 18
Hyper-Targeted Footwear Billboards
adidas Originals' Personalized Ads Speak to Specific Consumers
To promote the release of a new shoe, adidas Originals took to the streets with a series of footwear billboards—but rather than communicating with the masses, each of the ads calls out to a... [More]
Individually Targeted Billboard Ads - Picadilly Lights Changes Ads Based on the People Passing By
SCORE 5.4
This Year and Warm 570 Clicks Pub: Oct 18, 17
Individually Targeted Billboard Ads
Picadilly Lights Changes Ads Based on the People Passing By
Picadilly Lights, the 2,6000 square feet of digital signage in downtown London, is targeting its ads to individuals and drivers who pass by. The enormous billboard features integrated cameras,... [More]
Location-Targeted Bus Ads - Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2
SCORE 3.3
This Year and Mild 154 Clicks Pub: Oct 23, 17
Location-Targeted Bus Ads
Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2
Exterion Media and Google recently launched a fleet of geo-targeted bus ads that boast location-specific content related to major landmarks and shops in London. The buses feature digital screens... [More]
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