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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,743 more

Hyper-Targeted Campaign

Brands call out specific consumers preferences for individual appeal

Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message.
Workshop Question - How can your brand make your consumers feel noticed and appreciated?
4 Featured, 34 Examples:
49,449 Total Clicks
Date Range:
Oct 17 — Jul 18
Consumer Insight Topics:

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