Brands call out specific consumers preferences for individual appeal
Implications - As brands continue to prioritize personalization in their marketing tactics, we’re seeing brands take things a step further with hyper-targeted ads that call out specific consumer habits. Using data-driven information and location-based technology, brands are calling out individuals through social platforms as a way to connect with them on a more personal level. Moving away from "mass appeal", brands are willing to reference individual consumers as a means to create a more authentic, relatable message.
Workshop Question - How can your brand make your consumers feel noticed and appreciated?
Trend Themes
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Hyper-personalization — Brands are using data-driven information to create hyper-targeted ads that resonate with individuals.
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Location-targeting — Ads are being specifically tailored based on a person's location and landmarks around them.
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Data-driven Advertising — Marketing campaigns are using consumer data to create more personalized and engaging ads.
Industry Implications
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Marketing and Advertising — Trends in hyper-personalization and data-driven advertising are disrupting this industry.
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Technology — Companies are using geo-targeting ads and location-based technology to reach consumers in innovative ways.
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Fashion and Footwear — The use of hyper-targeted billboards and influencer marketing in the promotion of new products is disrupting traditional marketing techniques.
4 Featured, 34 Examples:
73,509 Total Clicks
Date Range:
Oct 17 — Jul 18
Trending:
Average
Consumer Insight Topics:
