Skincare products come with claims that they boost energy
Implications - Skincare brands are choosing to market their products as energy boosting, or as items that focus on energy in a spiritual sense, in order to up their appeal to consumers. Such products cater to a rising consumer preference within this industry, that views skincare as part of an all-encompassing ritual of self-care.
Workshop Question - How can your brand better adapt to emerging consumer preferences within its area of expertise?
Trend Themes
1. Energy-boosting Skincare - Skincare products that cater to the rising consumer preference of viewing skincare as part of an all-encompassing ritual of self-care.
2. Alternative Topical Energy Sources - Consumers are looking for ways to get energy boosts without relying solely on caffeine in food and drink.
3. Spiritual Skincare Products - Skincare brands are marketing their products as energy-boosting and focusing on energy in a spiritual sense as a way of increasing appeal to consumers.
Industry Implications
1. Beauty and Skincare - With energy-boosting skincare as a trend, there is an opportunity for beauty and skincare brands to develop products that cater to consumers looking for self-care rituals and alternative energy sources.
2. Wellness - Skincare products marketed as energy-boosting and spiritual fall under the wellness industry, which has seen significant growth in recent years.
3. Alternative Health - The use of acupuncture-inspired skincare systems and energy-boosting face masks offer opportunities for brands in the alternative health industry.
