Category
Fashion
Scaled Restraint
Trend cluster
Category
Topical
Energy
Skincare products come with claims that they boost energy.
3.5
Trend score
Trend
What is the Topical Energy trend?
Topical Energy: Skincare brands are choosing to market their products as energy boosting, or as items that focus on energy in a spiritual sense, in order to up their appeal to consumers. Such products cater to a rising consumer preference within this industry, that views skincare as part of an all-encompassing ritual of self-care.
Trend themes
Themes within the Topical Energy trend
Three behaviours holding the trend together01
Energy-Boosting Skincare
Skincare products that cater to the rising consumer preference of viewing skincare as part of an all-encompassing ritual of self-care.
02
Alternative Topical Energy Sources
Consumers are looking for ways to get energy boosts without relying solely on caffeine in food and drink.
03
Spiritual Skincare Products
Skincare brands are marketing their products as energy-boosting and focusing on energy in a spiritual sense as a way of increasing appeal to consumers.
Industry implications
What the Topical Energy trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
With energy-boosting skincare as a trend, there is an opportunity for beauty and skincare brands to develop products that cater to consumers looking for self-care rituals and alternative energy sources.
For
Wellness
Skincare products marketed as energy-boosting and spiritual fall under the wellness industry, which has seen significant growth in recent years.
For
Alternative Health
The use of acupuncture-inspired skincare systems and energy-boosting face masks offer opportunities for brands in the alternative health industry.
Workshop question
How can your brand better adapt to emerging consumer preferences within its area of expertise?
Trend signals
Trend signals for Topical Energy
Trend score 3.5 out of 10, from popularity 50%, activity 48%, freshness 8%.
Popularity50%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Topical Energy trend
6 featured examples from Sep 15, 2016 to Jun 23, 2018CategoryLifestyle
Energy Boosting Face Masks
The 'Awakening Mask' Refreshes Your Energy to Blast Past Fatigue
The personal care industry can capitalize on the demand for energy-boosting products by developing innovative and convenient solutions like the 'Awakening Mask'.
CategoryFashion
Mystical Bath Elixirs
House of Intuition's Magic Bath Soaks Promote Positive Energy and Luck
The wellness and self-care industry can explore the potential of creating innovative products that promote positive energy and offer healing powers to consumers.
CategoryFashion
Energizing Bath Soaks
This 'Effervescent Pharmacy Soak' Stimulates Vitality Using Dried Herbs
Effervescent bath soaks offer disruptors within traditional beauty and personal care industries by adding a new way of promoting relaxation therapy and natural energy boosts
CategoryFashion
Acupuncture-Inspired Skincare Systems
Tru Energy Uses Healing Frequencies for Anti-Aging
Disruptive innovation opportunity: Transforming the skincare industry by introducing acupuncture-inspired products that offer unique anti-aging benefits.
CategoryFashion
Skin-Reviving Fermented Concentrates
This Skin Reviver Protects Against Environmental Aggressors
Luxury makeup brands can capitalize on the trend of skincare serums by offering concentrated products that improve skin texture and appearance.
CategoryFashion
Energizing Milky Lotions
LANCÔME's ÉNERGIE DE VIE Offers Instant Freshness and Energy
Disruptive Innovation Opportunity: Introduce innovative skincare products that offer instant freshness and energy, inspired by Chinese beauty routines and infused with traditional…
