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Hyper-Targeted Ad Companies

PodcastOne Partners with Hundreds of Podcasts and Ad Agencies

— August 29, 2017 — Marketing
PodcastOne seeks to connect ad agencies with different podcasts in order to increase podcasts' profitability, and reach consumers.

The company works with several different podcasts that feature big names like Shaquille O'Neal, Shawn and Larry King, Dr. Drew and more. It touts the benefits of advertising through this forum, revealing statistics that show that since podcasts are listened to soon after they are downloaded, ad messaging remains timely and relevant.

The site also offers other encouraging statistics, citing internal studies that suggest that podcast listeners are more likely to pay attention to podcast advertising than ads on broadcast radio. In addition to this, their target demographics are at prime ages and incomes, with listeners most often being between 25-44, and 62% being at least college educated.
Trend Themes
1. Hyper-targeted Advertising - PodcastOne's focus on connecting ad agencies with specific podcasts presents opportunities for hyper-targeted advertising strategies.
2. Podcast Advertising Effectiveness - PodcastOne's internal studies revealing the higher attention and engagement of listeners towards podcast advertising open up disruptive innovation opportunities in ad messaging.
3. Highly Engaged Podcast Listeners - PodcastOne's target demographic of educated listeners aged 25-44 creates opportunities for industries to develop innovative marketing campaigns to captivate this engaged audience.
Industry Implications
1. Advertising - PodcastOne's collaboration with ad agencies presents disruptive innovation opportunities in creating personalized and highly targeted advertising campaigns.
2. Podcast - The partnership between PodcastOne and various podcasts opens up opportunities for the industry to leverage hyper-targeted advertising and enhance profitability.
3. Marketing - PodcastOne's statistics on engaged listeners provide disruptive innovation opportunities for marketers to explore new strategies that resonate with the educated 25-44 demographics.
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