PodcastOne seeks to connect ad agencies with different podcasts in order to increase podcasts' profitability, and reach consumers.
The company works with several different podcasts that feature big names like Shaquille O'Neal, Shawn and Larry King, Dr. Drew and more. It touts the benefits of advertising through this forum, revealing statistics that show that since podcasts are listened to soon after they are downloaded, ad messaging remains timely and relevant.
The site also offers other encouraging statistics, citing internal studies that suggest that podcast listeners are more likely to pay attention to podcast advertising than ads on broadcast radio. In addition to this, their target demographics are at prime ages and incomes, with listeners most often being between 25-44, and 62% being at least college educated.