Category
Lifestyle
Assisted Choices
Trend cluster
Category
Health
Prioritization
Avenues to diagnose and alleviate mental health concerns become accessible.
2.7
Trend score
Trend
What is the Health Prioritization trend?
Health Prioritization: With the concept of mental health being less stigmatized in North America than in years past, the path to diagnosis and the alleviation of mental health-related issues have become more accessible. Offered over a variety of affordable platforms, this shift caters to consumers' mental health in a way that is accessible, and much more inclusive than previous practices.
Trend themes
Themes within the Health Prioritization trend
Three behaviours holding the trend together01
Mental Health Accessibility Platforms
The shift towards accessible and affordable mental health diagnosis and treatments is gaining momentum through online and tech-driven platforms, offering consumers more inclusive options to prioritize their mental health needs.
02
Connection-Based Mental Health Services
Online marketplaces like 'Instawell' and Lyra Health are disrupting traditional mental health services, forging connection-based approaches that are streamlining the process to finding mental health professionals and identifying the most suitable forms of treatment options.
03
Diagnostic and Assessment Tools
Diagnostic procrastination quizzes like 'Why Do I Procrastinate?' and the Mindnosis self-assessment kit are emerging in response to changing attitudes towards mental health self-care, offering simple and non-intimidating platforms for everyday users to assess their needs and take steps towards prioritizing their mental health.
Industry implications
What the Health Prioritization trend means for industry
Where the trend changes the playbookFor
Healthcare and Wellness
Healthcare and wellness professionals can leverage the shift towards accessible and affordable mental health treatment platforms to reach more individuals in need of mental health diagnosis and treatment.
For
Technology and Digital Platforms
Advancements in digital technologies and online platforms are providing innovative solutions towards mental health self-care, through diagnostic and assessment tools, and online marketplaces offering a streamlined process of finding mental health professionals and treatment options.
For
Employee Wellbeing and Benefits
Employers can use the connection-based mental health services like Lyra Health to offer their employees discreet, confidential, and reliable pathways towards professional mental health treatment, thereby prioritizing their employees' mental health as a key aspect of their benefits packages.
Workshop question
How could your brand prioritize accessibility and inclusivity?
Trend signals
Trend signals for Health Prioritization
Trend score 2.7 out of 10, from popularity 38%, activity 34%, freshness 8%.
Popularity38%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Health Prioritization trend
4 featured examples from Jul 4, 2017 to Jun 21, 2018CategorySocial Good
Mental Health Self-Assessment Kits
Mindnosis Helps Users Decide on the Care They Need
Disruptive innovation possibilities in creating accessible mental health solutions in the healthcare industry.
CategoryLifestyle
Diagnostic Procrastination Quizzes
'Why Do I Procrastinate?' Helps People Assess Bad Habits
Developing diagnostic tools and strategies to help individuals overcome procrastination habits.
CategoryLifestyle
Employee Mental Health Networks
Lyra Health Gives Employees Avenues for Addressing Mental Health
The platform can disrupt the employee benefits industry by incorporating mental health support programs.
CategoryLifestyle
Self-Help Professional Marketplaces
'Instawell' Connects Users to Mental Health Professionals
The Instawell platform presents disruptive innovation opportunities in the mental health services industry by offering convenient online access to professionals and personalized t…
