Category
Lifestyle
Assisted Choices
4.4
Trend score
Trend
What is the Foamy Formatting trend?
Foamy Formatting: Foam-topped beverages, once limited primarily to lattes, are now being offered in a variety of beverages, and are being made with a distinct range of ingredients. Such products cater to the rising tide of self-proclaimed "foodie" consumers who prefer experiential consumption experiences.
Trend themes
Themes within the Foamy Formatting trend
Three behaviours holding the trend together01
Plant-Based Ingredients
Using plant-based ingredients like aquafaba as alternatives to traditional ingredients in cocktails and other beverages.
02
Experiential Consumption
Catering to the rising trend of experiential consumption by offering interactive and visually stunning cocktail experiences.
03
Foam-Topping Varieties
Expanding the use and varieties of foam-topped beverages beyond just lattes to attract the self-proclaimed 'foodie' consumer.
Industry implications
What the Foamy Formatting trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovation in beverage ingredient and presentation can enhance the overall drinking experience.
For
Hospitality
Hotels and restaurants who want to innovate beverage offerings and presentation techniques can keep up with the trend of experiential consumption.
For
Retail
Retail beverage companies can put a new spin on classic offerings by using trending plant-based ingredients and customization options.
Workshop question
How can your brand reframe how one of its products/services is offered?
Trend signals
Trend signals for Foamy Formatting
Trend score 4.4 out of 10, from popularity 72%, activity 51%, freshness 8%.
Popularity72%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Foamy Formatting trend
4 featured examples from Mar 2 to Jun 22, 2018CategoryMarketing
Experiential Cocktail Tastings
The Bazaar by José Andrés' Bazaar Bar Flights are Interactive
Hotels, restaurants, and bars can enhance customer experiences by offering interactive and immersive cocktail tastings.
CategoryLifestyle
Cold Foam Coffee Toppers
Starbucks' is Now Offering Cold Foam as a Topping for Any Icy Drink
Disruptive innovation opportunities include introducing unique cold foam toppings to differentiate from competitors.
CategoryLifestyle
Summery Foam-Topped Teas
The Starbucks Cold Foam Tea Lemonades are Refreshingly Different
Disruptive innovation opportunities for creating new and unique beverages with refreshing features.
CategoryLifestyle
Chickpea Brine Cocktails
The Theodore is Introducing Egg-Free Vegan Cocktails Made with Aquafaba
Restaurants and bars looking to cater to vegan consumers can use innovative ingredients like aquafaba to add plant-based options to their menus.
