Unlikely beverages are being topped with foam
Implications - Foam-topped beverages, once limited primarily to lattes, are now being offered in a variety of beverages, and are being made with a distinct range of ingredients. Such products cater to the rising tide of self-proclaimed "foodie" consumers who prefer experiential consumption experiences.
Workshop Question - How can your brand reframe how one of its products/services is offered?
Trend Themes
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Plant-based Ingredients — Using plant-based ingredients like aquafaba as alternatives to traditional ingredients in cocktails and other beverages.
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Experiential Consumption — Catering to the rising trend of experiential consumption by offering interactive and visually stunning cocktail experiences.
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Foam-topping Varieties — Expanding the use and varieties of foam-topped beverages beyond just lattes to attract the self-proclaimed 'foodie' consumer.
Industry Implications
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Food and Beverage — Innovation in beverage ingredient and presentation can enhance the overall drinking experience.
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Hospitality — Hotels and restaurants who want to innovate beverage offerings and presentation techniques can keep up with the trend of experiential consumption.
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Retail — Retail beverage companies can put a new spin on classic offerings by using trending plant-based ingredients and customization options.
