Starbucks Japan has released an enticing new beverage dubbed the 'Strawberry Very Much' following the release of two mouth-watering dessert-inspired beverages.
This drink allegedly looks as good as it tastes and boasts an Instagrammable red coloring that's sure to attract social media users. The drink itself features a sweet flavouring as its described as a “frappuccino made from strawberries, from top to bottom.” As its description suggests, this blended beverage was made entirely from strawberries as everything, from the base, to the sauce and even the whipped topping was made from everyone's favourite red berry.
This fruity 'Strawberry Very Much' beverage is available at select locations throughout Japan until May 29th.
Image Credit: Starbucks Japan
Key Themes Behind This Trend
- Fruit-based Beverages
- Opportunity to experiment with more fruit-based blends and unique fruity flavors in the beverage industry
- Instagrammable Menu Items
- Opportunity to create visually striking menu items that appeal to social media users and increase marketing efforts
- Limited-time Offerings
- Opportunity to generate buzz and create demand through limited-time offerings
Where This Applies
- Beverage
- Opportunity for beverage companies to expand their menu with unique, fruit-based offerings
- Hospitality
- Opportunity for hotels and restaurants to create visually striking items for social media to increase their marketing efforts.
- Retail
- Opportunity for retail stores to generate buzz and excitement for their products by offering limited-time fruit-based drink blends for a seasonal summer offering.
