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Appified Challenge

Challenges & dares evolve onto online platforms for digital engagement

Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner.
Workshop Question - Think of the most traditional part of your business. How could you reinvigorate that using mobile applications or social platforms?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
45,247 Total Clicks
Date Range:
Sep 17 — Jun 18
Trending:
Untested
Consumer Insight Topics:

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