Challenges & dares evolve onto online platforms for digital engagement
Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner.
Workshop Question - Think of the most traditional part of your business. How could you reinvigorate that using mobile applications or social platforms?
Trend Themes
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Mobile Challenge Campaigns — Brands are revamping traditional face-to-face activities like dares and lip-syncing battles through mobile apps and social platforms for greater accessibility and consumer engagement.
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Use of New Tech Features — Brands are taking advantage of the newest features in technology like Apple's iOS 11 update and Facebook's Lip Sync Live feature to promote consumer engagement and create interactive experiences.
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Social Media Dare Apps — Social media apps like YouClap are allowing users to recreate the fun of challenging friends to silly tasks through the creation and sharing of videos, creating a source of entertainment and social engagement for consumers.
Industry Implications
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Advertising and Marketing — Mobile challenge campaigns and the use of new tech features present opportunities for advertising and marketing professionals to create innovative and interactive campaigns for greater consumer engagement and brand visibility.
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Social Media — Social media platforms and dare apps are providing opportunities for social media professionals to create engaging content and interactive experiences for consumers, encouraging social engagement and brand loyalty.
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Mobile App Development — The rise in mobile challenge campaigns and the use of new tech features highlights opportunities for mobile app developers to create innovative and interactive campaigns for businesses and consumers alike.
