Appified Challenge

Challenges & dares evolve onto online platforms for digital engagement

Implications - Traditional face-to-face activities are adapting with the use of technology to better integrate into consumer’s day-to-day consumption habits. Tapping into mobile apps and social platforms, brands are revamping how typically analog activities like dares and lip-syncing battles are experienced. Allowing consumers to engage in such challenges at any time they want to, these digital alternatives continue to promote social engagement in a much more streamlined, connected manner.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,662 Total Clicks
Sep 17 - Jun 18
Fresh and Untested
TechMobile
Featured Examples
Virtual City Scavenger Hunts - Volkswagen’s Rule the Road Campaign Engages Instagram Users
SCORE 5.5
This Year and Warm 238 Clicks Pub: Sep 20, 17
Virtual City Scavenger Hunts
Volkswagen’s Rule the Road Campaign Engages Instagram Users
‘Rule the Road’ is a new Instagram campaign from Volkswagen that challenges users to go on a scavenger hunt in search of the all-new 2018 Tiguan. The Instagram-based scavenger hunt... [More]
Live Lip-Sync Features - Facebook's Lip Sync Live Feature Lets Users Become Rockstars
SCORE 4.4
This Month and Average 45 Clicks Pub: Jun 7, 18
Live Lip-Sync Features
Facebook's Lip Sync Live Feature Lets Users Become Rockstars
Facebook’s new Lip Sync Live feature is perhaps one of the most fun things the social media giant has ever rolled out. The new feature works with Facebook’s camera effects and includes... [More]
Animated Challenge Ads - This Carlsberg Israel Post Uses an iOS 11 Feature to Boost Engagement
SCORE 3.1
This Year and Mild 151 Clicks Pub: Oct 9, 17
Animated Challenge Ads
This Carlsberg Israel Post Uses an iOS 11 Feature to Boost Engagement
Carlsberg Israel recently shared a post on Facebook that takes advantage of one of the newest features to be introduced with Apple’s iOS 11 update. For years now, Facebook has supported Apple&#... [More]
Daring Challenge Apps - 'YouClap' is a Social Media App for Posting Challenges and Dares
SCORE 3.6
This Week and Mild 23 Clicks Pub: Jun 20, 18
Daring Challenge Apps
'YouClap' is a Social Media App for Posting Challenges and Dares
Whether dares, double dares, or double dog dares, there’s something inherently fun about challenging one’s friends to silly tasks, and YouClap is trying to recreate that feeling in app... [More]
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