Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rebellious
Branding
Brands are taking risks by redefining their legacy with unexpected features.
5.3
Trend score
Trend
What is the Rebellious Branding trend?
Rebellious Branding: Seeking to keep their consumers on their toes, brands are taking bigger risks in their branding and marketing strategies to create hype and excitement. From legacy brands changing their iconic names to those doing collaborations with brands outside their industry, these examples speak to the need to not only surprise and delight consumers, but also the need for consistent reinvention among big and small businesses.
Trend themes
Themes within the Rebellious Branding trend
Three behaviours holding the trend together01
Unexpected Collaborations
Brands are collaborating with companies and industries outside of their typical area of expertise to create unique and exciting products.
02
Reinvention of Branding
Brands are taking bigger risks in their branding and marketing strategies, from changing iconic names to creating new logo designs, reflecting the need for consistent reinvention among big and small businesses.
03
Interactive and Playful Advertising
Campaigns that incorporate interactive elements and playful twists on familiar imagery or concepts are gaining popularity as a way to captivate and engage audiences.
Industry implications
What the Rebellious Branding trend means for industry
Where the trend changes the playbookFor
Fashion/Apparel
Food and beverage brands are breaking into the lifestyle category by launching streetwear clothing collections, creating unexpected fashion collaborations.
For
Fast Food/Restaurant
Fast food chains are using playful promotions and special events to engage customers and create brand loyalty.
For
Gaming/Entertainment
Brands are partnering with gaming companies to create limited-edition collectibles, such as pinball machines, that combine vintage motifs with modern design.
Workshop question
What could you adapt or change to your branding and marketing strategy to get your consumers to see you in a different light? How could you change their perceptions?
Trend signals
Trend signals for Rebellious Branding
Trend score 5.3 out of 10, from popularity 76%, activity 76%, freshness 8%.
Popularity76%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Rebellious Branding trend
5 featured examples from Oct 5, 2017 to Jun 12, 2018CategoryMarketing
Directional Logo Designs
McDonald's 'Follow the Arches' Campaign Is a Playful Spin on the Logo
McDonald's 'Follow the Arches' campaign presents opportunities for other fast food chains to explore creative ways to incorporate their iconic logos into advertising strategies.
CategoryFashion
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
The fashion industry can explore collaborations with beverage brands to create unique clothing collections.
CategoryMarketing
Mysterious Pancake Chain Rebrands
IHOP Changed Its Name to IHOb to Promote Its New Burgers
Restaurants can capitalize on menu expansion and limited time promotions to draw in new customers and increase revenue.
CategoryPop Culture
Vengeful Valentine's Day Specials
Hooters' Shred You Ex Event Rewards Jilted Lovers with Free Food
Event planning companies can explore and organize cathartic experiences for individuals looking to rebel against traditional celebrations like Valentine's Day.
CategoryMarketing
Nostalgic Red Pinball Machines
Supreme's Pinball Machine is an Unexpected Collaboration
Fashion brands could collaborate with companies from other industries to create products that are both stylish and functional, expanding their customer base beyond traditional fas…
