Brands are taking risks by redefining their legacy with unexpected features
Implications - Seeking to keep their consumers on their toes, brands are taking bigger risks in their branding and marketing strategies to create hype and excitement. From legacy brands changing their iconic names to those doing collaborations with brands outside their industry, these examples speak to the need to not only surprise and delight consumers, but also the need for consistent reinvention among big and small businesses.
Workshop Question - What could you adapt or change to your branding and marketing strategy to get your consumers to see you in a different light? How could you change their perceptions?
Trend Themes
1. Unexpected Collaborations - Brands are collaborating with companies and industries outside of their typical area of expertise to create unique and exciting products.
2. Reinvention of Branding - Brands are taking bigger risks in their branding and marketing strategies, from changing iconic names to creating new logo designs, reflecting the need for consistent reinvention among big and small businesses.
3. Interactive and Playful Advertising - Campaigns that incorporate interactive elements and playful twists on familiar imagery or concepts are gaining popularity as a way to captivate and engage audiences.
Industry Implications
1. Fashion/apparel - Food and beverage brands are breaking into the lifestyle category by launching streetwear clothing collections, creating unexpected fashion collaborations.
2. Fast Food/restaurant - Fast food chains are using playful promotions and special events to engage customers and create brand loyalty.
3. Gaming/entertainment - Brands are partnering with gaming companies to create limited-edition collectibles, such as pinball machines, that combine vintage motifs with modern design.
5 Featured, 45 Examples:
116,639 Total Clicks
Date Range:
Oct 17 — Jun 18
Trending:
Hot
Consumer Insight Topics:
