Rebellious Branding

Brands are taking risks by redefining their legacy with unexpected features

Implications - Seeking to keep their consumers on their toes, brands are taking bigger risks in their branding and marketing strategies to create hype and excitement. From legacy brands changing their iconic names to those doing collaborations with brands outside their industry, these examples speak to the need to not only surprise and delight consumers, but also the need for consistent reinvention among big and small businesses.
SCORE 8.2
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47,205 Total Clicks
Oct 17 - Jun 18
Fresh and Hot
Marketing
Featured Examples
Directional Logo Designs - McDonald's 'Follow the Arches' Campaign Is a Playful Spin on the Logo
SCORE 8.4
This Year and Hot 2,899 Clicks Pub: Mar 6, 18
Directional Logo Designs
McDonald's 'Follow the Arches' Campaign Is a Playful Spin on the Logo
Thanks to Cossette, McDonald’s has launched its ‘Follow the Arches’ campaign, which turns the iconic Golden Arches into directional makrers. The new campaign is currently being run... [More]
Beer-Branded Leisurewear - The Bud Light x KIBL Collection Debuted During London Fashion Week
SCORE 7.7
This Year and Hot 1,803 Clicks Pub: Oct 4, 17
Beer-Branded Leisurewear
The Bud Light x KIBL Collection Debuted During London Fashion Week
At London Fashion Week this year, Bud Light made its presence known by debuting the Bud Light x KIBL collection of leisurewear. Although the looks did not walk down the runway at the global fashion... [More]
Mysterious Pancake Chain Rebrands - IHOP Changed Its Name to IHOb to Promote Its New Burgers
SCORE 8.1
This Week and Hot 162 Clicks Pub: Jun 12, 18
Mysterious Pancake Chain Rebrands
IHOP Changed Its Name to IHOb to Promote Its New Burgers
Last week, IHOP (the International House of Pancakes) shocked fans by announcing the change of its name to IHOb with the simple flip of a ‘P’ to a ‘B.’ After a week of... [More]
Nostalgic Red Pinball Machines - Supreme's Pinball Machine is an Unexpected Collaboration
SCORE 6.3
This Year and Warm 388 Clicks Pub: Feb 13, 18
Nostalgic Red Pinball Machines
Supreme's Pinball Machine is an Unexpected Collaboration
Supreme’s Pinball machine is the result of an unexpected collaboration with the gaming company, Stern. Supreme’s Spring/Summer 2018 line is expected to drop on February 12th, making... [More]
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