Edible Ad

Brands adopt edible marketing campaigns to engage consumers

Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
65,020 Total Clicks
Jan 16 - Jun 18
Fresh and Warm
MarketingLifestyleFood
Featured Examples
Edible Burger Billboards - Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
SCORE 9.2
This Year and V. Hot 2,732 Clicks Pub: Mar 3, 18
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
Near the Old Truman Brewery in London, food delivery service Deliveroo will soon be setting up a fun food billboard made entirely of edible burgers. Each and every burger that will make up the &#... [More]
Indulgent Edible Billboards - Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
SCORE 8.9
New and V. Hot 131 Clicks Pub: Jun 14, 18
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
Mars chocolate brand Galaxy is launching an edible billboard installation in London that will encourage passersby to #choosepleasure. The installation will be part of a larger ‘30 Days of... [More]
Streetwear Magazine Cupcakes - These Cupcakes by Eat Good NYC are Inspired by Highsnobiety
SCORE 4
Average 1,173 Clicks Pub: Jan 30, 16
Streetwear Magazine Cupcakes
These Cupcakes by Eat Good NYC are Inspired by Highsnobiety
Cupake makers Eat Good NYC have created a line of cupcakes inspired by the popular online publication ‘Highsnobiety.’ Capturing the magazine’s eccentric spirit and love for... [More]
Edible Fish Billboards - This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
SCORE 3.4
Mild 227 Clicks Pub: Jun 24, 16
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
In order to promote the quality of the fresh seafood it serves, Barracuda Restaurant launched an unconventional outdoor poster. From both up-close and afar, the ‘Fresh Fish Poster’... [More]
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