Edible Ad

Brands adopt edible marketing campaigns to engage consumers

Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive.
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,633 Total Clicks
Jun 16 - Jun 18
This Quarter and Warm
MarketingLifestyleFood
Featured Examples
Indulgent Edible Billboards - Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
SCORE 9.5
This Quarter and V. Hot 2,990 Clicks Pub: Jun 14, 18
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
Mars chocolate brand Galaxy is launching an edible billboard installation in London that will encourage passersby to #choosepleasure. The installation will be part of a larger ‘30 Days of... [More]
Edible Burger Billboards - Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
SCORE 8.9
This Year and V. Hot 3,501 Clicks Pub: Mar 3, 18
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
Near the Old Truman Brewery in London, food delivery service Deliveroo will soon be setting up a fun food billboard made entirely of edible burgers. Each and every burger that will make up the &#... [More]
Edible Fish Billboards - This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
SCORE 3.3
Mild 256 Clicks Pub: Jun 24, 16
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
In order to promote the quality of the fresh seafood it serves, Barracuda Restaurant launched an unconventional outdoor poster. From both up-close and afar, the ‘Fresh Fish Poster’... [More]
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