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Edible Ad

Brands adopt edible marketing campaigns to engage consumers

Implications - Brands are creating edible billboards and other marketing campaigns in order to engage consumers’ senses in ways that are relatively unparalleled. These unique campaigns are absent of the staged, pop-up environments that normally come with food-related marketing stunts, and instead engage consumers in a way that is independent, but that remains interactive.
Workshop Question - Conceptualize a marketing stunt that requires a new form of engagement from your brands’ consumers.
3 Featured, 22 Examples:
72,997 Total Clicks
Date Range:
Jun 16 — Jun 18
Consumer Insight Topics:

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