Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive.
Workshop Question - How can your brand celebrate the causes its consumers are aligned with?
Trend Themes
-
Pride Pop-ups — Brands are creating specialized pop-up experiences that celebrate the LGBTQ community to cater to consumers' desire for playful and interactive brand engagements.
-
Interactive Installations — Light-up installations, interactive projection mapping trucks, and other sensory displays are becoming increasingly popular as a way for brands to attract consumers in a playful and interactive way.
-
Resilience-based Installations — Brands are using installations to promote resilience by emphasizing symbols of the LGBTQ community despite backlash to their messages, such as Ben & Jerry's unbreakable water-light hologram in Warsaw.
Industry Implications
-
Marketing — These trends reflect an increasing desire for brands to engage with consumers in playful, sensory, and interactive ways.
-
Event Planning — These trends suggest opportunities for event planners to design and execute engaging and interactive experiential marketing campaigns.
-
Hospitality — These trends reflect new demands for interactive and immersive experiences among consumers, presenting potential for disruption in hotels, restaurants, and other hospitality industries.
4 Featured, 36 Examples:
58,767 Total Clicks
Date Range:
Jun 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:
