Progressive Pop-Up

Brands create pop-up installations to celebrate Pride Month

Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive.

Workshop Question - How can your brand celebrate the causes its consumers are aligned with?
SCORE 6.8
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28,230 Total Clicks
Jun 17 - Jun 18
This Year and Warm
Art & DesignMarketingBusiness
Featured Examples
Interactive Projection Mapping Trucks - Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
SCORE 8.8
This Year and V. Hot 4,546 Clicks Pub: Jun 7, 18
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
For the LA Pride Festival that will be taking place in West Hollywood in just a few days, Jack Daniel’s is introducing a mobile, interactive projection mapping mobile art project called #... [More]
Water-Light Rainbow Installations - Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
SCORE 7.6
This Year and Hot 827 Clicks Pub: Jun 14, 18
Water-Light Rainbow Installations
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
Rainbow installations of all shapes and sizes are being set up around the world in celebration of Pride, but Ben & Jerry’s put a unique spin on the idea with its “unbreakable”... [More]
Luggage Brand Pride Parties - Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
SCORE 5.1
Warm 524 Clicks Pub: Jun 20, 17
Luggage Brand Pride Parties
Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
In honor of Pride Month, the smart luggage brand Raden set up a colorful pop-up shop inside LA’s popular shopping destination The Grove. The pop-up not only showcases the brand’s... [More]
Interactive Light-Up Installations - The 'OH!' Orb at Science World Can be Customized by Passersby
SCORE 3.4
Mild 652 Clicks Pub: Jul 21, 17
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
Throughout the weekends of August in Vancouver, the public will be able to take control of a light-up installation set up at the Canadian city’s Science World. Science World is covered in a... [More]
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