Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Progressive
Pop-Up
Brands create pop-up installations to celebrate Pride Month.
4.6
Trend score
Trend
What is the Progressive Pop-Up trend?
Progressive Pop-Up: Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive.
Trend themes
Themes within the Progressive Pop-Up trend
Three behaviours holding the trend together01
Pride Pop-Ups
Brands are creating specialized pop-up experiences that celebrate the LGBTQ community to cater to consumers' desire for playful and interactive brand engagements.
02
Interactive Installations
Light-up installations, interactive projection mapping trucks, and other sensory displays are becoming increasingly popular as a way for brands to attract consumers in a playful and interactive way.
03
Resilience-Based Installations
Brands are using installations to promote resilience by emphasizing symbols of the LGBTQ community despite backlash to their messages, such as Ben & Jerry's unbreakable water-light hologram in Warsaw.
Industry implications
What the Progressive Pop-Up trend means for industry
Where the trend changes the playbookFor
Marketing
These trends reflect an increasing desire for brands to engage with consumers in playful, sensory, and interactive ways.
For
Event Planning
These trends suggest opportunities for event planners to design and execute engaging and interactive experiential marketing campaigns.
For
Hospitality
These trends reflect new demands for interactive and immersive experiences among consumers, presenting potential for disruption in hotels, restaurants, and other hospitality industries.
Workshop question
How can your brand celebrate the causes its consumers are aligned with?
Trend signals
Trend signals for Progressive Pop-Up
Trend score 4.6 out of 10, from popularity 74%, activity 57%, freshness 8%.
Popularity74%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Progressive Pop-Up trend
4 featured examples from Jun 21, 2017 to Jun 14, 2018CategoryLifestyle
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
Experiential marketing companies can harness the power of interactive projection mapping to create unique and immersive brand experiences for consumers.
CategoryMarketing
Water-Light Rainbow Installations
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
Artists and designers can explore innovative ways of creating rainbow installations using materials like water-light holograms.
CategoryBusiness
Luggage Brand Pride Parties
Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
Retail companies can use Pride-themed pop-ups to attract more LGBTQ+ customers
CategoryMarketing
Interactive Light-Up Installations
The 'OH!' Orb at Science World Can be Customized by Passersby
Event planning and production companies can create interactive light-up installations for public events or brand activations.
