Brands create pop-up installations to celebrate Pride Month
Implications - Brands are taking their Pride Month engagements a step further by creating specialized pop-up experiences that celebrate the LGBTQ community. In a political and social age in which consumers expect brands to take a stance on the causes they support, this shift is able to cater to that desire in a way that is playful and interactive.
Workshop Question - How can your brand celebrate the causes its consumers are aligned with?
Trend Themes
1. Pride Pop-ups - Brands are creating specialized pop-up experiences that celebrate the LGBTQ community to cater to consumers' desire for playful and interactive brand engagements.
2. Interactive Installations - Light-up installations, interactive projection mapping trucks, and other sensory displays are becoming increasingly popular as a way for brands to attract consumers in a playful and interactive way.
3. Resilience-based Installations - Brands are using installations to promote resilience by emphasizing symbols of the LGBTQ community despite backlash to their messages, such as Ben & Jerry's unbreakable water-light hologram in Warsaw.
Industry Implications
1. Marketing - These trends reflect an increasing desire for brands to engage with consumers in playful, sensory, and interactive ways.
2. Event Planning - These trends suggest opportunities for event planners to design and execute engaging and interactive experiential marketing campaigns.
3. Hospitality - These trends reflect new demands for interactive and immersive experiences among consumers, presenting potential for disruption in hotels, restaurants, and other hospitality industries.
4 Featured, 36 Examples:
55,094 Total Clicks
Date Range:
Jun 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:
