It's not often that people are eager to read terms and conditions, but if it means being part of Xbox's 'Survival Billboard' advertising 'Rise of the Tomb Raider,' it hardly seems like a chore, even if the print is rather small.
The Survival Billboard will challenge participants to endure the elements of all sorts of harsh weather conditions. The entire event will be livestreamed so that fans can watch.
This print ad to lure in competitors called the 'Terms & Horrible, Horrible Conditions' makes note that the "Foolhardy Entrant" will be exposed to "extreme heat, arctic cold and psychological tribulation for 24 hours." However, it's also mentioned that the only skills required to survive are inner strength, determination and courage. As much as the terms and conditions are spelled out to describe an awful scenario, the test of endurance will be appealing as an extreme experience to some daring Millennials. Just as the test is a challenge of will, getting through these lengthy terms and conditions requires just as much perseverance.
Endurance Challenge Ads
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Interactive Electronic Stores
iDevice Gaming Controllers
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