The combination of customization and technology is something that many modern consumers have come to expect from their products. In addition to being able to perform basic tasks, the average person expects that there will be some sort of feature that gives them control over how or when a task is carried out.
While today's smartphones are quite impressive right out of the box, consumers are seeking after-market devices like the Air Button, an NFC button that can be programmed to access music or certain apps with a single touch.
In realizing that personalization is a major selling feature, many major manufacturers are being proactive about addressing customization in products. For instance, the Xbox Elite wireless controller was built with the intention that it could be assembled to the user's exact specifications.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
