Brands are repurposing plastic from the ocean while also raising awareness
Implications - While some brands are utilizing recycled materials to appeal to the eco-conscious consumer, other brands are utilizing those same materials to build awareness around conservation. Brands are using the products they are making from recycled materials to educate consumers not only about the brand's corporate social responsibility efforts, but also about the benefits of recycled goods and the environmental harm of not engaging in conservation and sustainable practices.
Workshop Question - How could your brand utilize your products offerings to educate the consumer?
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Oct 17 — Jun 18
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