Brands are repurposing plastic from the ocean while also raising awareness
Implications - While some brands are utilizing recycled materials to appeal to the eco-conscious consumer, other brands are utilizing those same materials to build awareness around conservation. Brands are using the products they are making from recycled materials to educate consumers not only about the brand's corporate social responsibility efforts, but also about the benefits of recycled goods and the environmental harm of not engaging in conservation and sustainable practices.
Workshop Question - How could your brand utilize your products offerings to educate the consumer?
Trend Themes
1. Ocean Plastic Upcycling - Brands are using recycled ocean plastics to create sustainable products that also raise awareness about environmental conservation efforts.
2. Plastic-free Packaging - Brands are creating products with packaging that is plastic-free and 100% recyclable, ensuring that no waste ends up in waterways and contributing to a circular economy.
3. Environmental Awareness Campaigns - Brands are using their products to educate consumers about environmental issues and call them to action to support conservation efforts.
Industry Implications
1. Consumer Packaged Goods - CPG brands can turn ocean plastic into a resource by creating sustainable products and engaging consumers in environmental conservation initiatives.
2. Food and Beverage - The food and beverage industry can create more sustainable and environmentally friendly products through the use of plastic-free packaging and support of conservation efforts.
3. Children's Literature - Authors can use recycled ocean plastics in children's books that both educate and inspire young readers to get involved in environmental conservation.
5 Featured, 44 Examples:
145,790 Total Clicks
Date Range:
Oct 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:
