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Oceanic Repurpose

Brands are repurposing plastic from the ocean while also raising awareness

Implications - While some brands are utilizing recycled materials to appeal to the eco-conscious consumer, other brands are utilizing those same materials to build awareness around conservation. Brands are using the products they are making from recycled materials to educate consumers not only about the brand's corporate social responsibility efforts, but also about the benefits of recycled goods and the environmental harm of not engaging in conservation and sustainable practices.

Workshop Question - How could your brand utilize your products offerings to educate the consumer?
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
66,323 Total Clicks
Oct 17 - Jun 18
This Year and Warm
Eco
Featured Examples
Upcycled Marine Plastic Bottles - Parley & Soma Teamed Up to Create a Sustainable Water Bottle
SCORE 8.5
This Year and Hot 2,404 Clicks Pub: Apr 4, 18
Upcycled Marine Plastic Bottles
Parley & Soma Teamed Up to Create a Sustainable Water Bottle
Parley & Soma are hoping to make a big impact on the reusable bottle space with a new line of water bottles made from glass and upcycled plastic taken from marine environments. Parley is perhaps... [More]
Upcycled Block Stacking Games - 'Jenga Ocean' Features Blocks Made from Recycled Fishing Nets
SCORE 7.1
Warm 1,376 Clicks Pub: Nov 29, 17
Upcycled Block Stacking Games
'Jenga Ocean' Features Blocks Made from Recycled Fishing Nets
Bureo is a company that makes a variety of products, including skateboard and sunglasses, from ocean plastic and its newest creation introduces ‘Jenga Ocean.’ The eco-friendly version... [More]
Ocean Conservation-Focused Vodkas - Ocean Blu Supports Environmental Causes and is Low in Calories
SCORE 6.6
This Year and Warm 480 Clicks Pub: Mar 8, 18
Ocean Conservation-Focused Vodkas
Ocean Blu Supports Environmental Causes and is Low in Calories
Ocean Blu Vodka Soda is a new alcoholic beverage, which is produced in British Columbia. The brand uses the slogan “Drink well and do good with Ocean Blu Vodka Soda,” speaking to its... [More]
Eco Dishwashing Bottles - The Fairy Ocean Plastic Bottle is Made with All Recycled and Ocean Plastic
SCORE 4.2
Average 687 Clicks Pub: Oct 5, 17
Eco Dishwashing Bottles
The Fairy Ocean Plastic Bottle is Made with All Recycled and Ocean Plastic
In partnership with TerraCycle, Procter & Gamble created the Fairy Ocean Plastic bottle, which is made from 100% recycled plastic and ocean plastic. The new bottle is set to be introduced to... [More]
Recycled Plastic Kids Books - 'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
SCORE 5.5
This Year and Warm 179 Clicks Pub: Apr 26, 18
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Japanese company Tejin collaborated with the non-profit group Waste Free Oceans to released a book called ‘The Queen of the Ocean.’ The children’s book is made entirely of plastic... [More]
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