Category
Lifestyle
Assisted Choices
Trend cluster
Category
Oceanic
Repurpose
Brands are repurposing plastic from the ocean while also raising awareness.
4.8
Trend score
Trend
What is the Oceanic Repurpose trend?
Oceanic Repurpose: While some brands are utilizing recycled materials to appeal to the eco-conscious consumer, other brands are utilizing those same materials to build awareness around conservation. Brands are using the products they are making from recycled materials to educate consumers not only about the brand's corporate social responsibility efforts, but also about the benefits of recycled goods and the environmental harm of not engaging in conservation and sustainable practices.
Trend themes
Themes within the Oceanic Repurpose trend
Three behaviours holding the trend together01
Ocean Plastic Upcycling
Brands are using recycled ocean plastics to create sustainable products that also raise awareness about environmental conservation efforts.
02
Plastic-Free Packaging
Brands are creating products with packaging that is plastic-free and 100% recyclable, ensuring that no waste ends up in waterways and contributing to a circular economy.
03
Environmental Awareness Campaigns
Brands are using their products to educate consumers about environmental issues and call them to action to support conservation efforts.
Industry implications
What the Oceanic Repurpose trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods
CPG brands can turn ocean plastic into a resource by creating sustainable products and engaging consumers in environmental conservation initiatives.
For
Food and Beverage
The food and beverage industry can create more sustainable and environmentally friendly products through the use of plastic-free packaging and support of conservation efforts.
For
Children's Literature
Authors can use recycled ocean plastics in children's books that both educate and inspire young readers to get involved in environmental conservation.
Workshop question
How could your brand utilize your products offerings to educate the consumer?
Trend signals
Trend signals for Oceanic Repurpose
Trend score 4.8 out of 10, from popularity 81%, activity 53%, freshness 8%.
Popularity81%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Oceanic Repurpose trend
5 featured examples from Oct 6, 2017 to Apr 26, 2018CategoryEco
Upcycled Marine Plastic Bottles
Parley & Soma Teamed Up to Create a Sustainable Water Bottle
The reusable consumer goods industry can leverage the use of upcycled materials to create innovative and sustainable products, reducing plastic waste and environmental impact.
CategoryEco
Upcycled Block Stacking Games
'Jenga Ocean' Features Blocks Made from Recycled Fishing Nets
The 'Jenga Ocean' game introduces a disruptive innovation opportunity for the toy and game industry to incorporate more sustainable materials in their products, such as using recy…
CategoryEco
Ocean Conservation-Focused Vodkas
Ocean Blu Supports Environmental Causes and is Low in Calories
Brands can explore the use of innovative marketing strategies and partnerships with environmental organizations to appeal to eco-conscious consumers.
CategoryEco
Eco Dishwashing Bottles
The Fairy Ocean Plastic Bottle is Made with All Recycled and Ocean Plastic
The Fairy Ocean Plastic bottle demonstrates how CPG brands can incorporate eco-friendly materials into their packaging to meet consumer demand for sustainable products.
CategoryEco
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Book publishers can explore the use of recycled materials in their production processes to align with sustainable practices and cater to environmentally-conscious consumers.
