Parley & Soma are hoping to make a big impact on the reusable bottle space with a new line of water bottles made from glass and upcycled plastic taken from marine environments. Parley is perhaps best known for its collaboration with adidas, which introduced a pair of shoes made from ocean plastic. This new line of bottles from Parley & Soma will be made of BPA-free glass and will be wrapped in an ocean plastic sleeve. 90% of the sleeve will be made from the upcycled material, which is the equivalent of two plastic bottles.
The Parley & Soma water bottles will be part of a limited-edition run at over 5,000 Starbucks locations in the US and Canada. The bottles are lightweight, durable and hold 17 oz of liquid. The cap is made of natural bamboo and is both leak-proof and made from renewable resources.
Photo Credits: designboom, highsnobiety
What's Driving This Trend
- Upcycled Materials
- The use of upcycled materials, such as marine plastic, in product manufacturing presents an opportunity for businesses to create sustainable and eco-friendly alternatives.
- Collaborative Partnerships
- Joint collaborations between companies like Parley & Soma enable innovative solutions to be developed, combining expertise and resources for disruptive change.
- Limited-edition Sustainability
- The introduction of limited-edition sustainable products, like the Parley & Soma water bottles, creates a sense of exclusivity and raises awareness about environmental issues.
Who This Affects Most
- Reusable Consumer Goods
- The reusable consumer goods industry can leverage the use of upcycled materials to create innovative and sustainable products, reducing plastic waste and environmental impact.
- Beverage Packaging
- The beverage packaging industry can explore partnerships with companies like Parley & Soma to develop eco-friendly bottle solutions and meet the growing demand for sustainable packaging.
- Retail and Hospitality
- The retail and hospitality industries can tap into the market of limited-edition sustainable products to strengthen their brand image and appeal to environmentally conscious consumers.
