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Confectionary Pizzeria

Brands offer more sophisticated versions of pizza desserts

Implications - Pizza desserts have long been catered to children, however brands are now creating and marketing luxury pizza desserts to appeal to older demographics. As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, these products are able to cater to that shift, while simultaneously giving consumers a unique way to indulge.
Workshop Question - Conceptualize a more playful product/service that your brand could market to its adult customers.
Trend Themes
1. Luxury Pizza Desserts - As adult consumers become increasingly motivated by social media-friendly aesthetics and consumption experiences, the shift to luxury pizza desserts can provide unique indulgence opportunities.
2. Sweet and Savory Hybrids - The combination of sweet and savory components in pizza-inspired dishes offers disruptive innovation opportunities.
3. Unusual Pizza Bases - Experimenting with different pizza bases, such as cookie dough or pancakes, presents a unique twist on the classic dish that can be marketed to appeal to a variety of demographics.
Industry Implications
1. Food & Beverage - Innovations within the food and beverage industry, such as luxury pizza desserts and sweet and savory hybrids, can cater to evolving consumer tastes and preferences.
2. Hospitality - Incorporating unique and visually appealing pizza-inspired dishes into hospitality offerings presents opportunities to attract customers and provide memorable experiences.
3. Social Media - Creating visually stunning and Instagram-worthy pizza-inspired dishes can generate buzz and reach a wider audience through social media platforms.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
140,592 Total Clicks
Date Range:
Jun 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

All-Chocolate Pizzeria Pop-Ups
All-Chocolate Pizzeria Pop-Ups
Cioccolato's Serves Chocolate Pizza in a Restaurant Made Out of It
From elaborate chocolate statues to tasty chocolate pizzas, consumers have witnessed how the favorite sweet has been adopted by different recipes and industries. However, Cioccolato is a pop-up that... MORE
Rainbow Unicorn Pizzas
Rainbow Unicorn Pizzas
The Pop Candy Land Pizza From Industry Kitchen is Topped with Confections
The unicorn food trend continues with the Pop Candy Land Pizza from Industry Kitchen is a unicorn pizza that provides a far sweeter experience than one would expect to have from a slice of the... MORE
Sweet Pizza Crust Ice Creams
Sweet Pizza Crust Ice Creams
Bruno Pizza is Serving Up Ice Cream Made with Actual Pizza Crust
Some people live for the last bite of pizza crust and now there is a way to savor that flavor even longer thanks to Bruno Pizza’s latest creation. However, this New York City-based pizzeria is... MORE
Pancake-Topped Pizzas
Pancake-Topped Pizzas
Toronto's Lamanna's Bakery is Selling Pizza Slices with Tiny Pancakes on Top
Everyone knows cold pizza is an excellent breakfast choice, so it seems only natural that Toronto’s Lamanna’s Bakery would combine a slice of ‘za with another popular morning meal:... MORE
Minty Ice Cream Pizzas
Minty Ice Cream Pizzas
Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza
There are plenty of dessert pizzas that have been unveiled over the years, and for this summer, chocolatier Max Brenner is launching a Fresh Mint Chocolate Pizza for a limited time in Japan. The... MORE
play_circle_filled Pizza-Sized Pancakes
Pizza-Sized Pancakes
IHOP's 'Pancizza' is a Pancake-Pizza Hybrid for National Pizza Day
Ordinarily, IHOP—the pancake house restaurant chain—would be left out of celebrations for National Pizza Day but this year it is participating in the holiday with its ‘Pancizza,’... MORE
Spiced Pumpkin Pizzas
Spiced Pumpkin Pizzas
The Pumpkin Spice Latte Pizza Offers a Dessert Version of the Hot Drink
Offering an alternative way to enjoy a pumpkin spice hot drink this season is this dessert pumpkin pizza put together by the staff at BuzzFeed Food. The dish creatively repurposes all of the liquid... MORE
Chocolate Spread Pizzas
Chocolate Spread Pizzas
This Cookie Pizza Dessert is Topped with Slice Banana and Nutella Sauce
Cookie pizza desserts are a great alternative to cakes or squares by turning a biscuit into a gigantic round designed for multiple people to enjoy. This recipe tops the massive homemade chocolate... MORE

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