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Mobile Mindfulness

Mobile health initiatives take on mindfulness and fitness programs

Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals.
Workshop Question - Consider how your brand could create an accessible, experiential product or service focusing on mindfulness? What would that look like?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
135,355 Total Clicks
Date Range:
Jan 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fitness-Focused Shipping Trucks
Fitness-Focused Shipping Trucks
The Iveco 'Fit Cab' Helps Truck Drivers Maintain Good Health
Maintaining good health is no easy feat for truck operators who spend extended periods of time sitting, so the conceptual Iveco ‘Fit Cab’ truck has been designed to change this. The... MORE
Mobile Meditation Studios
Mobile Meditation Studios
Be Time's Meditation Bus Offers 30-Minute Yoga Classes
Finding the time to relax is easier said than done, especially when living in a bustling metropolitan, which is why the yoga company Be Time, is offering New Yorkers quick 30-minute yoga sessions... MORE
Fitness-Focused Cruises
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
When most people think of cruse ships, they tend to picture busy casinos, massive buffets, umbrella drinks, and relaxing by an overcrowded pool on a lawn chair—however those traveling with... MORE
Mobile Meditation Buses
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
It is not always easy to find calm in the city, but Canadian activewear brand Lululemon Athletica is helping Londoners find inner peace with a new meditation bus. With the ‘Meditation Om The... MORE
Hotel-Partnered Mobile Meditation Studios
Hotel-Partnered Mobile Meditation Studios
The Be Time Bus Will Park Outside James Nomad Hotel
The Be Time mobile meditation bus made headlines earlier this year for offering 30-minute yoga sessions that catered to a New Yorker’s busy schedule. Following its success, the wellness... MORE
play_circle_filled On-the-Go Fitness Platforms
On-the-Go Fitness Platforms
Equinox and American Express' PlatformX Provides 10-Minute Workouts
In partnership with American Express, Equinox launched PlatformX as its first-ever digital-first platform. The 20-video PlatformX library offers a variety of workouts that can be done anywhere,... MORE

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