Mobile Mindfulness

Mobile health initiatives take on mindfulness and fitness programs

Implications - Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals.

Workshop Question - Consider how your brand could create an accessible, experiential product or service focusing on mindfulness? What would that look like?
SCORE 6.9
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46,152 Total Clicks
Jan 17 - Jun 18
This Year and Warm
MarketingBusinessLifestyleHealth
Featured Examples
Mobile Meditation Studios - Be Time's Meditation Bus Offers 30-Minute Yoga Classes
SCORE 6.3
This Year and Warm 606 Clicks Pub: Jan 23, 18
Mobile Meditation Studios
Be Time's Meditation Bus Offers 30-Minute Yoga Classes
Finding the time to relax is easier said than done, especially when living in a bustling metropolitan, which is why the yoga company Be Time, is offering New Yorkers quick 30-minute yoga sessions... [More]
Fitness-Focused Cruises - Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
SCORE 5.8
Warm 1,842 Clicks Pub: Jun 15, 17
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
When most people think of cruse ships, they tend to picture busy casinos, massive buffets, umbrella drinks, and relaxing by an overcrowded pool on a lawn chair—however those traveling with... [More]
Mobile Meditation Buses - Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
SCORE 5.8
Warm 1,666 Clicks Pub: Jan 25, 17
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
It is not always easy to find calm in the city, but Canadian activewear brand Lululemon Athletica is helping Londoners find inner peace with a new meditation bus. With the ‘Meditation Om The... [More]
Hotel-Partnered Mobile Meditation Studios - The Be Time Bus Will Park Outside James Nomad Hotel
SCORE 6.9
This Year and Warm 380 Clicks Pub: Jun 4, 18
Hotel-Partnered Mobile Meditation Studios
The Be Time Bus Will Park Outside James Nomad Hotel
The Be Time mobile meditation bus made headlines earlier this year for offering 30-minute yoga sessions that catered to a New Yorker’s busy schedule. Following its success, the wellness... [More]
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