Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mobile
Mindfulness
Mobile health initiatives take on mindfulness and fitness programs.
4.8
Trend score
Trend
What is the Mobile Mindfulness trend?
Mobile Mindfulness: Mobile fitness and meditation programs are becoming increasingly popular, allowing consumers to partake in health-related activities on-the-go, or have such activities come to them. This shift comes as the prioritization of health merges with consumers' convenience-motivated purchases, along with their desire for more experiential health programs that motivate them to reach their goals.
Trend themes
Themes within the Mobile Mindfulness trend
Three behaviours holding the trend together01
Mobile Wellness Programs
The rise of integrated experiential wellness programs on mobile platforms.
02
On-Demand Fitness Services
The demand for quick, personalized and flexible fitness services.
03
Transportation-based Wellness Services
The introduction of healing-based transportation services is on the rise.
Industry implications
What the Mobile Mindfulness trend means for industry
Where the trend changes the playbookFor
Fitness and Wellness Services
The leisure sector will likely start seeing an incremental shift towards the experiential, integrated wellness programs.
For
Transportation and Logistics
The transportation industry has an opportunity to expand beyond traditional transportation methods and provide services that offer added value.
For
Retail and Hospitality
Retail and hotel brands who appeal to the modern wellness-conscious consumer are well poised to adapt to the growing popularity of on-the-go wellness offerings.
Workshop question
Consider how your brand could create an accessible, experiential product or service focusing on mindfulness? What would that look like?
Trend signals
Trend signals for Mobile Mindfulness
Trend score 4.8 out of 10, from popularity 78%, activity 59%, freshness 8%.
Popularity78%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mobile Mindfulness trend
6 featured examples from Jan 25, 2017 to Jul 6, 2019CategoryAutos
Fitness-Focused Shipping Trucks
The Iveco 'Fit Cab' Helps Truck Drivers Maintain Good Health
Truck manufacturers have an opportunity to innovate and attract customers by designing unique and health-oriented truck features.
CategoryLifestyle
Mobile Meditation Studios
Be Time's Meditation Bus Offers 30-Minute Yoga Classes
Yoga studios and wellness centers can embrace the concept of mobile meditation studios to reach a wider audience.
CategoryLifestyle
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
Opportunity for travel companies to cater to health-conscious individuals and provide unique fitness-focused cruise experiences.
CategoryAutos
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
Activewear brands can expand into the wellness industry by incorporating mobile meditation and mindfulness into their product offerings
CategoryLifestyle
Hotel-Partnered Mobile Meditation Studios
The Be Time Bus Will Park Outside James Nomad Hotel
Opportunity for hotels to partner with wellness services to provide added value for guests, improve customer experience, and differentiate from competitors.
CategoryTech
On-the-Go Fitness Platforms
Equinox and American Express' PlatformX Provides 10-Minute Workouts
Digital-first platforms and on-demand training tools are disrupting the fitness industry.
