In partnership with American Express, Equinox launched PlatformX as its first-ever digital-first platform. The 20-video PlatformX library offers a variety of workouts that can be done anywhere, appealing to the busy, health-conscious consumer. Rather than putting a focus on specific body parts, the videos spotlight different movement systems, such as cardio, conditioning and mobility, with a focus on incorporating Equinox’s proprietary TierX coaching techniques.
Soon, Equinox will be introducing a Text-a-Trainer tool so that members and non-members alike are able to access on-demand tips and tricks that are suited to their level of ability.
American Express Card Members and Equinox members also have the ability to access various in-person PlatformX classes, which will be hosted in major cities like Los Angeles, New York City and Chicago.